• Application Deadline:
• Position: Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 8 years



• Location Lagos




• Job Field Sales / Marketing / Retail / Business Development 
  
  

Role Overview

• The Marketing Manager will play a pivotal role in driving ISN’s growth agenda by translating corporate objectives into actionable marketing strategies and high-impact execution. This role requires a hands-on, data-driven, commercially minded marketer who can manage campaigns, lead product launches, build digital presence, and support revenue growth.


• The ideal candidate is execution-strong, organized, creative, and capable of coordinating cross-functional teams to deliver measurable business outcomes.

Key Responsibilities

• Marketing Strategy & Corporate Alignment


• Develop and deliver a comprehensive marketing strategy.


• Design high marketing activities and campaigns are fully aligned with ISN’s corporate objectives.


• Support performance reviews to track progress against strategic goals.


• Work closely with Sales, Product, and Leadership to ensure marketing drives business growth.

Success Indicators:

• Marketing activities clearly support business and sales objectives.


• Strategy delivered on time and consistently executed.


• New Product Partnership Launches


• Manage go‑to‑market planning and execution for new product partnerships


• Deliver launch plans for new products.


• Coordinate events, digital campaigns, sales enablement materials, and internal training.


• Track pipeline, conversion, and sales performance.

Success Indicators:

• Strong product visibility and seamless market introduction.


• Pipeline generation of at least 200MQLs and convert 50% to SQLs.


• Lead Generation & Pipeline Growth


• Build and manage demand generation programs to deliver ≥200 MQLs monthly.


• Improve lead quality and support ≥50% lead-to-opportunity conversion.


• Ensure 100% CRM tracking, reporting, and data accuracy.

Success Indicators:

• Predictable, high-quality pipeline supporting revenue growth.


• Revenue & Conversion Performance


• Support initiatives that drive ≥50% conversion across opportunities.


• Contribute to achieving YoY revenue growth through marketing-led activities.


• Implement and maintain campaign-to-revenue attribution tracking.

Success Indicators:

• Marketing recognized as a revenue contributor.


• Improved conversion and sales efficiency.


• Brand Architecture Development & Deployment


• Support development of ISN’s brand architecture, including brand book, identity system, and co-branding guidelines.


• Ensure 100% adoption of brand templates across departments.


• Manage quarterly brand compliance audits with ≥95% adherence.

Success Indicators:

• Consistent and professional brand presence across all touchpoints.


• Digital Presence & Social Currency Growth


• Support ISN’s digital footprint across LinkedIn, Instagram, YouTube, and other platforms.


• Lead creation of diverse content formats including videos, photos, skits, audio, and UGC.

Success Indicators:

• Strong online presence and growing digital influence.


• Marketing Campaign Execution


• Deliver a 12‑month marketing campaign plan in line with business unit strategy.


• Execute all marketing campaign astutely and in line with the annual calendar timeline.


• Build and maintain a complete marketing asset library.


• Track campaign ROI end‑to‑end (leads → conversion → revenue).


• Manage influencer, media, and professional networks.

Success Indicators:

• Campaigns deliver measurable business outcomes and ROI.


• Marketing Insights & Reporting


• Submit monthly marketing insights reports using approved templates.


• Track competitor activity, customer trends, product developments, and market risks.


• Provide actionable insights to support leadership decision-making.

Success Indicators:

• Leadership has clear visibility into marketing performance and market dynamics.


• Team Support & Collaboration


• Support recruitment and onboarding of key marketing roles.


• Contribute to building a high-performing team with ≥90% KPI achievement.


• Foster collaboration, accountability, and operational excellence across the department.

Success Indicators:

• Strong, cohesive, and high-performing marketing team.

Required Experience & Qualifications

• 5–8+ years of marketing experience, ideally in Life Sciences, Healthcare, B2B, or related sectors.


• Proven experience in campaign management, digital marketing, and product marketing.


• Strong understanding of CRM, marketing automation, and analytics.


• Demonstrated ability to manage multiple projects and deliver under tight timelines.


• Excellent communication, creativity, and stakeholder management skills.

Key Competencies

• Strong execution and project management


• Data-driven decision-making


• Creativity and brand storytelling


• Commercial and revenue orientation


• Collaboration and cross-functional coordination


• High accountability and ownership

Qualifications

• Bachelor degree in a science related field.


• MBA or related masters / professional certifications will be an added advantage.


• Experience in Life Sciences or Healthcare Marketing

Must have skills

• Commercial acumen


• Strategic Marketing Planning


• Demand Generation & Lead Management


• Digital Marketing & Social Media Management


• Product Marketing & Go to Market Execution


• Brand Development & Identity Management


• Campaign Planning & Execution


• Data Analytics & Reporting


• Project Management & Execution Discipline


• Stakeholder & Cross-functional Collaboration


• Team Leadership & People Management

Good to have skills

• Influencer & Partnership Management


• Performance Marketing Knowledge


• Marketing Automation Expertise


• Budget Management


• Experience in High-Growth or Transformation Environments


• Basic Design or Multimedia Skills