• Application Deadline:
• Position: Head of Marketing



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 8 years



• Location Abuja




• Job Field Marketing & Communication 
  
  

Job Description

• CasaLavoro Limited is seeking a results-driven and strategically minded Head of Marketing to lead and execute integrated marketing initiatives across our real estate and hospitality portfolio.


• This is a senior role requiring a well-rounded marketing professional with proven experience in brand development, digital marketing, and multi-channel campaign execution.


• The ideal candidate must have a strong track record within a reputable marketing agency with demonstrated success in driving visibility, engagement, and revenue growth.


• We are specifically looking for a candidate whose marketing expertise is broad and versatile, not limited to a single niche, and who can effectively reach and engage a wide and diverse audience.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy aligned with business growth objectives.


• Lead the planning and execution of brand positioning, campaigns, and go-to-market strategies.


• Manage and mentor the marketing team to ensure high performance and accountability.


• Oversee brand identity, storytelling, and consistency across all channels.


• Drive initiatives that strengthen CasaLavoro’s market presence and brand equity.


• Lead all digital marketing efforts, including social media, paid advertising, email campaigns, and content strategy.


• Manage and optimize social media platforms to increase engagement, reach, and conversion.


• Track and analyze digital performance metrics to inform decision-making.


• Plan and execute integrated marketing campaigns across online and offline channels.


• Explore and deploy innovative advertising methods to reach diverse audience segments.


• Conduct market research and competitor analysis to identify opportunities.


• Drive customer acquisition, retention, and revenue growth strategies.

Requirements

• 4–8 years of experience in marketing or branding strategist, with at least 2–3 years in a senior or managerial role.


• Proven experience working in a reputable branding /marketing agency


• Demonstrated ability to execute end-to-end marketing strategies across multiple channels.


• Strong understanding of digital marketing, brand management, and consumer behaviour.


• Proven track record of successful campaigns and measurable business impact.