• Application Deadline:
• Position: Digital Marketing Executive



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• Job Field Marketing & Communication 
  
  

Role Summary

• The Digital Marketing Executive is responsible for planning, executing, and optimizing SandBP’s digital marketing initiatives to drive brand awareness, engagement, and lead generation.


• The role involves managing digital platforms, creating compelling content, and supporting the promotion of the organization’s training, certification, and consulting services.

Key Responsibilities

• Develop and execute integrated digital marketing strategies aligned with business growth and lead generation targets.


• Plan, manage, and optimize multi-channel campaigns across social media (LinkedIn, Instagram, X) and email platforms.


• Drive lead generation and conversion through organic and paid campaigns, including lead nurturing workflows and collaboration with the sales team.


• Create and manage high-quality content (social media, newsletters, landing pages) to strengthen brand positioning and thought leadership in international standards and compliance.


• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.) to improve performance and return on investment.


• Track, analyze, and report on marketing performance using data-driven insights, continuously improving key metrics such as traffic, engagement, and conversions.


• Implement SEO strategies and optimize website content, landing pages, and user experience to enhance visibility and drive conversions.


• Stay up to date with digital marketing trends, tools, and best practices to continuously improve performance.

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field


• 2–3+ years of experience in digital marketing or a similar role


• Experience with social media management, paid ads, and email marketing tools


• Basic knowledge of SEO and analytics tools (e.g., Google Analytics)

Key Skills & Competencies:

• Strong understanding of digital marketing channels and tools


• Content creation and copywriting skills


• Analytical and data interpretation skills


• Creativity and attention to detail


• Strong communication and collaboration skills


• Ability to manage multiple campaigns and meet deadlines.