Job Description
PURPOSE
Manage and develop trade channels by driving sales performance, strengthening distributor relationships, and executing retail strategies to maximize market penetration and revenue growth.
THE JOB
- Oversee and manage multiple Key Distributors (KDs) to ensure efficient trade development.
- Achieve sales volume targets through market expansion and territory growth strategies.
- Lead direct-to-retail redistribution via van sales and open market sales teams.
- Enforce Standard Operating Procedures (SOPs) for route planning and effective use of sales automation tools.
- Expand territory coverage by establishing and optimizing sub-distributor networks.
- Develop and execute Joint Business Plans (JBPs) with Key Distributors.
- Monitor sales performance through periodic reviews and implement corrective actions.
- Analyze competitor activities and market trends to recommend strategic initiatives.
- Build strong relationships with retailers and distributors to ensure trade execution excellence.
THE PERSON MUST
- Demonstrate strong leadership and team management capabilities.
- Possess excellent negotiation and relationship management skills
- Exhibit strong analytical and problem-solving abilities.
- Leverage data-driven insights to improve sales performance.
- Communicate effectively with internal and external stakeholders.
- Be adaptable and able to manage dynamic market conditions.
- Be willing to travel extensively within assigned territories.
Must be fluent in Yoruba & familiar with the West region in- depthly
QUALIFICATION
- Bsc/HND in Business, Sales, Marketing, or a related field
EXPERIENCE
- Minimum of 5+ years’ sales experience in FMCG, preferably redistribution sales.
- Experience managing Key Distributor networks is an added advantage.