• Application Deadline:
• Position: Business Manager / Sales Manager - Modern Trade



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 5 - 7 years



• Location Lagos




• Job Field Sales & Business Development 
  
  

Job Summary

• The Sales Manager is responsible for driving sales growth, expanding market share, and achieving revenue targets within the FMCG sector.


• This role involves leading a team of sales executives or representatives, managing key distributor and retail relationships, implementing effective sales strategies, and ensuring product visibility and availability across assigned territories.

Key Responsibilities

Sales Strategy & Execution:

• Develop and execute sales plans to achieve company revenue and market share objectives.


• Identify growth opportunities across modern trade, general trade, and key accounts.


• Analyze market trends and competitor activities to guide strategic decisions.

Team Leadership & Performance Management:

• Lead, coach, and motivate the sales team to meet and exceed sales targets.


• Conduct regular performance reviews and training sessions for sales representatives.


• Assign territories, monitor field activities, and ensure proper coverage.

Channel & Distributor Management:

• Build and maintain strong relationships with distributors, wholesalers, and key retailers.


• Monitor distributor stock levels, sales performance, and credit management.


• Negotiate trade terms, pricing, and promotional support with partners.

Sales Operations & Reporting:

• Track daily, weekly, and monthly sales performance against set KPIs.


• Provide accurate sales forecasts and market intelligence reports.


• Ensure prompt resolution of customer or distributor issues.

Marketing & Activation Support

• Collaborate with the marketing team to plan and execute trade promotions and activations.


• Monitor the effectiveness of in-store visibility and promotional campaigns.


• Ensure proper merchandising and brand representation at all sales outlets.

Compliance & Administration

• Ensure adherence to company policies, pricing structures, and ethical sales practices.


• Manage budgets, claims, and incentive programs effectively.

Key Performance Indicators (KPIs)

• Achievement of monthly/quarterly sales targets


• Market share growth within assigned territories


• Distribution and product availability rates


• Sales team performance and retention


• Accuracy of sales reporting and forecasting

Qualifications & Experience

• Bachelor’s degree in Business Administration, Marketing, or related field (MBA is an advantage).


• 5–7 years of progressive sales experience in the FMCG industry.


• Proven experience managing sales teams and distributors.


• Strong negotiation, analytical, and leadership skills.


• Proficiency in MS Office and sales reporting tools (e.g., Power BI, CRM software).

Core Competencies:

• Excellent communication and interpersonal skills


• Strong business acumen and market understanding


• Strategic planning and problem-solving ability


• Results-oriented and target-driven


• Ability to work under pressure and manage multiple priorities.