Job Description
Own the BNPL growth plan; deliver against monthly active customer, transaction-volume, and repeat-purchase targets agreed with the Head of Growth.
- Plan, execute, and optimise paid campaigns across Meta, Google, TikTok, programmatic, and influencer channels.
- Own the creative brief, asset production cadence, and message-market fit testing for the BNPL audience.
- Partner with the Head of Operations and the merchant team to convert merchant partnerships into co-marketed acquisition campaigns.
- Own the BNPL lifecycle programme (email, in-app, SMS) across new-customer onboarding, first-payment-due, and repeat-purchase nudges.
Qualifications & Experience
Educational Requirements
- Bachelor's degree in Marketing, Business Administration, Economics, Computer Science, or a related field.
- Master's degree is welcome but not required.
- Professional certifications in digital and growth marketing (Google Ads, Meta Blueprint, HubSpot, Reforge) are highly desirable.
Professional Experience
- Minimum of 6–8 years of growth or digital marketing experience, with at least 2–3 years owning a meaningful growth P&L or vertical.
- Demonstrable track record scaling a consumer credit, BNPL, e-commerce, or marketplace product in Nigeria or a comparable African market.
- Hands-on experience running paid media at scale across Meta, Google, TikTok, and programmatic, with documented CAC/ROAS outcomes.
- Strong analytics fluency — able to build and interpret cohort, funnel, and unit-economics dashboards.
- Comfort with merchant-side partnership work; appreciates how a two-sided platform really grows.
- Personal alignment with a values-led financial business.