• Application Deadline:
• Position: Digital Marketing Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 - 5 years



• Location Lagos




• Job Field Marketing & Communication 
  
  




• Salary Range ₦400,000 - ₦500,000/month
  
  

PURPOSE (A brief overview of the role)

• Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and/or services. He or she plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.

KEY DUTIES

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)


• Identify trends and insights, and optimize spend and performance based on the insights


• Brainstorm new and creative growth strategies


• Plan, execute, and measure experiments and conversion tests


• Collaborate with external vendors, clients etc to amplify ongoing campaigns


• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points


• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate


• Daily reporting of website metrics to ensure continued growth

KNOWLEDGE/EXPERIENCE /SKILLS

• Minimum of 4-5 years experience in digital marketing


• Leadership skills with the ability to set and prioritize goals


• Strong analytical skills and data-driven thinking


• Up-to-date with the latest trends and best practices in online marketing and measurement


• Experience with A/B and multivariate experiments


• Knowledge of SEO, SEM


• Consumer and product growth strategy


• ROI Analysis, Web Analytics and Reporting


• Copywriting

QUALIFICATIONS

• BSc/MSc in Marketing or a related field