• Application Deadline:
• Position: Media Buyer



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 years



• Location Lagos




• Job Field Marketing & Communication 
  
  

As a Media Buyer, you will work closely with creative, content, and strategy teams to develop high-converting campaigns that increase brand awareness, generate leads, and drive sales.

Key Responsibilities

• Plan, execute, and manage paid advertising campaigns across platforms such as Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads


• Monitor campaign performance and optimize for conversions, reach, engagement, and ROI


• Conduct audience research, targeting, and segmentation


• Perform A/B testing on creatives, copy, and landing pages


• Manage advertising budgets and bidding strategies effectively


• Analyze campaign data and prepare detailed performance reports


• Track KPIs such as CPC, CPA, CTR, ROAS, and conversion rates


• Collaborate with designers and content teams to create high-performing ad creatives


• Stay updated on advertising trends, algorithm changes, and platform best practices


• Recommend strategies to scale successful campaigns profitably

Requirements

• Minimum of 3 years experience in media buying or paid advertising


• Strong knowledge of Meta Ads Manager and Google Ads


• Experience with conversion tracking, pixels, and analytics tools


• Data-driven mindset with strong analytical skills


• Ability to interpret campaign metrics and optimize performance


• Strong understanding of customer targeting and funnel strategy


• Excellent communication and reporting skills


• Ability to manage multiple campaigns simultaneously

Preferred Skills

• Experience with e-commerce and lead generation campaigns


• Knowledge of Google Analytics, Tag Manager, and CRM integrations


• Basic understanding of copywriting and landing page optimization


• Familiarity with marketing automation tools