Brand & Social Media Manager at Cornerstone Prosthetic and Orthotic Ltd

Job Overview

Location
Lagos, Kogi
Job Type
Full Time
Date Posted
3 hours ago

Additional Details

Job ID
150739
Job Views
23

Job Description







  • ‎Stewarding CornerStone’s brand voice, tone, and positioning across every digital touchpoint

  • ‎Developing and maintaining the social media and digital marketing strategy with clear quarterly goals and monthly review cycles

  • ‎Building and maintaining a content calendar that balances clinical education, client stories, behind-the-scenes craftsmanship, and brand-building moments

  • ‎Writing all long-form and short-form copy across every channel - captions, blog posts, website copy, press releases, video scripts, newsletters, and campaign copy

  • ‎Developing client stories that move readers, with full consent, accuracy, and dignity

  • ‎Managing CornerStone's presence across Instagram, Facebook, TikTok, LinkedIn, X, and YouTube - scheduling, publishing, monitoring, and community engagement

  • ‎Planning, running, and optimising paid social campaigns across Meta, TikTok, LinkedIn, and Google with accountability to cost per lead, conversion rate, and return on ad spend

  • ‎Managing the email and newsletter programme end-to-end - list growth, segmentation, copywriting, scheduling, and reporting

  • ‎Briefing the AI Visual Producer on video and image content needs and reviewing creative output before publication

  • ‎Working with the Rehabilitation Sciences team to source client stories with consent and clinical sensitivity

  • ‎Tracking channel performance, audience growth, and engagement metrics, and reporting monthly to the Managing Director



Requirements:




  • ‎Minimum of 3 years of focused experience in social media management, brand management, or digital marketing - with strong writing as a core part of the role

  • ‎Minimum of a BSc

  • ‎A portfolio of work - captions, articles, stories, campaigns, brand voice work - you can speak to in detail

  • ‎Strong written English at a publishable standard

  • ‎Hands-on experience running and optimising paid social campaigns (Meta Ads Manager at minimum)

  • ‎Working knowledge of email marketing platforms (Mailchimp, Brevo, ConvertKit, MailerLite, or similar)

  • ‎Comfort with social media scheduling and analytics tools (Meta Business Suite, Later, Buffer, Sprout Social, or equivalent)

  • ‎Strong visual judgement - able to give clear feedback on creative work without producing it yourself

  • ‎Comfort with clinical and sensitive subject matter, written with care and dignity

  • ‎Self-directed and able to work remotely without supervision

  • ‎Available for periodic on-site presence in Benin City



‎Nice to Have:




  • ‎Prior experience in healthcare, medical devices, healthtech, NGO, or other purpose-driven sectors

  • ‎Familiarity with AI-assisted content workflows

  • ‎Basic graphic skills (Canva, Figma) for rapid in-house adjustments

  • ‎Experience building or growing a brand from a small base



IMPORTANT:




  • ‎Selection will be based on proven capability, not just stated experience.

  • ‎Priority will be given to candidates who can demonstrate:

  • ‎A clear portfolio of social media, brand, or digital marketing work with measurable outcomes (audience growth, engagement, conversions, campaign performance)

  • ‎Writing samples that show emotional depth, clarity, and a recognisable voice — not just grammatical correctness

  • ‎Evidence of work you personally led or substantially contributed to — with clarity on what you did versus what the team did

  • ‎Examples of paid campaigns you have run, with the numbers behind them (budget, reach, conversion or lead figures)

  • ‎Strong written communication in the application itself — your cover note is the first writing sample we will read



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