Digital Marketing Professional at NIIT

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
151615
Job Views
26

Job Description






Job Summary




  • We are seeking a creative and results-driven Digital Marketing Professional to plan, execute, and optimize digital marketing campaigns across multiple platforms.

  • The ideal candidate will have strong expertise in online advertising, content marketing, social media management, SEO, and analytics, with the ability to drive brand visibility, engagement, and conversions.



Key Responsibilities




  • Develop and execute digital marketing strategies to increase brand awareness, engagement, and lead generation.



Manage and optimize campaigns across:




  • Google Ads

  • Social Media Platforms

  • Email Marketing Channels

  • SEO & Content Marketing

  • Create engaging digital content, including graphics, campaign copies, and promotional materials.

  • Monitor campaign performance and generate reports using analytics tools.

  • Manage social media accounts, audience engagement, and online community growth.

  • Conduct keyword research and implement SEO best practices to improve search rankings.

  • Utilize AI tools, automation platforms, and current marketing trends to improve campaign performance.

  • Collaborate with creative and business teams to achieve marketing goals.



Requirements

Strong knowledge of digital marketing strategies and campaign management.

Proficiency in:




  • Google Ads

  • Meta Business Suite

  • Google Analytics

  • Mailchimp

  • Canva

  • SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.)

  • Experience in content creation, paid advertising, and social media marketing.

  • Excellent communication, analytical, and creative thinking skills.

  • Ability to manage multiple campaigns and meet deadlines.

  • Certifications in Google, Meta, HubSpot, or related platforms are an added advantage.



Preferred Skills:




  • Experience with influencer marketing and marketing automation.

  • Understanding of branding and audience targeting strategies.

  • Knowledge of AI-powered marketing tools and emerging digital trends.

  • Strong portfolio of successful digital marketing campaigns.



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