• Application Deadline:
• Position: HIFU Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Marketing and Communication 
  
  

Job Purpose

• To oversee and drive the growth, visibility, and profitability of the High-Intensity Focused Ultrasound (HIFU) brand within the fertility clinic - Fibroid Care Centre.


• The role focuses on strategic marketing, patient education, referral engagement, and service optimization to position HIFU as a leading non-invasive treatment solution in Nigeria.

Key Responsibilities

Brand Strategy and Growth:

• Develop and execute strategic marketing plans to drive awareness and uptake of HIFU services.


• Identify and analyze market trends, patient demographics, and competitive positioning.


• Collaborate with management to set monthly, quarterly, and annual brand targets.


• Develop referral programs with partner hospitals, gynecologists, and fertility specialists.


• Organise and give at least one presentation at a church, mosque or similar organization monthly.


• Organise and give at least one presentation to any relevant professional body, organization or association with a minimum of 20 attendees monthly.


• Get FCC enrolled with at least one HMO per quarter.


• Get a minimum of 2 client testimonials monthly.


• Execute a minimum of 2 presentations outside Lagos State per quarter.


• Assist in hiring field officers, training the field marketers, and supervising them to ensure they work efficiently and effectively.


• Increase the conversion rate of registration to treatment.

Marketing and Communication:

• Create patient-focused communication campaigns highlighting the benefits of HIFU.


• Manage social media, digital content, and promotional materials for HIFU services.


• Coordinate brand presence at health fairs, conferences, and community medical outreaches.


• Work closely with the BDU agency team to ensure consistent brand messaging.

Operations and Service Delivery:

• Monitor patient experience and feedback to improve service delivery.


• Ensure operational readiness (equipment, staff scheduling, and materials) for all HIFU sessions.


• Track leads, consultations, and conversion metrics through CRM systems.

Business Performance and Reporting:

• Analyze financial performance and patient conversion reports.


• Prepare performance dashboards (enquiries, consultations, treatments, etc).


• Recommend strategies for improving efficiency and profitability.

Team Development and Collaboration:

• Supervise and train HIFU marketing staff and client service officers.


• Encourage innovation and continuous improvement in HIFU operations.

Qualifications

• Education: Bachelor’s Degree in Marketing, Business, Communications, or a related field (Master’s/MBA is highly preferred).


• Experience: 3–5+ years of experience in brand management, product management, or marketing.


• Industry Focus: Proven experience in healthcare, medical devices, aesthetics, or premium wellness sectors.

Requirements:

• Clinical Understanding: Solid understanding of medical aesthetic devices, skin physiology, and non-invasive treatments.


• Analytical Skills: Strong analytical skills to analyze market trends and financial data (P&L management experience preferred).


• Communication: Exceptional written and verbal communication skills for creating marketing content and presenting to medical professionals.


• Tools/Tech: Proficiency with CRM software (e.g., Salesforce, HubSpot), Microsoft Office Suite (PowerPoint, Excel), and social media monitoring tools.


• Project Management: Ability to manage multiple projects simultaneously, working under tight deadlines in a fast-paced environment.