• Application Deadline: Sun, 19 Jul 2026 00:00:00 GMT
• Position: National Premium HORECA Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 7 - 10 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Strategic Business Unit: PSBU 

Department: Sales / On-Trade (HORECA) 

Cadre: Management 

Grade Level: M4 

Directly Reporting To: Sales Director / Commercial Director 

Supervises: Regional HORECA Managers / Key Account Managers 

PURPOSE OF JOB 

The National Premium HORECA Manager is responsible for developing and executing national strategies to drive growth within the premium on-trade (HORECA – Hotels, Restaurants, Cafés) channel. The role focuses on building strong relationships with high-value accounts, enhancing brand visibility, and delivering sustainable revenue growth across the country. 

PRINCIPAL ACCOUNTABILITIES 

• Develop and implement national strategies for the premium HORECA channel 


• Build and maintain strong relationships with key premium accounts 


• Lead negotiations and manage contracts with HORECA partners 


• Oversee brand activations and visibility initiatives 


• Monitor market trends and competitor activities 


• Collaborate with internal teams for alignment 


• Track performance and provide insights to management 


• Lead and develop the HORECA team 


• Manage budgets and ensure ROI 


• Ensure compliance with policies and regulations 

CHALLENGES 

• Intense competition 


• High client expectations 


• Multi-regional coordination 

PLANNING & ORGANISING 

• Macro: Annual 


• Micro: Monthly 

JOB REQUIREMENTS 

• Education: First Degree / HND (MBA is an advantage) 


• Experience: 7–10 years in FMCG, preferably wines & spirits 


• Strong HORECA experience required 

KEY COMPETENCIES 

• Strategic thinking 


• Negotiation skills 


• Leadership 


• Business acumen 


• Communication 


• Problem-solving 

INTERNAL / EXTERNAL CONTACTS 

Internal: Sales, Marketing, Supply Chain 

External: HORECA partners, distributors