• Application Deadline:
• Position: Social Media Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 4 years



• Location Abuja




• Job Field Marketing and Communication 
  
  

Main Function

• The Social Media Manager will be responsible for developing, managing, and executing digital content and social media strategies that increase brand visibility, customer engagement, and revenue growth for the organization.


• The role involves content planning, campaign execution, audience engagement, performance analysis, and online reputation management across all social media platforms.


• The ideal candidate should be creative, trend-conscious, organized, and experienced in hospitality or restaurant brand marketing.

Role Responsibilities

Social Media Strategy and Management:

• Develop and execute social media strategies aligned with business and marketing goals.


• Manage the company’s social media platforms including Instagram, TikTok, Facebook, X, Snapchat, and LinkedIn.


• Create and maintain monthly content calendars and posting schedules.


• Monitor social media trends and recommend innovative ideas to improve engagement.

Content Creation and Brand Promotion:

• Create engaging visual and written content for promotions, events, products, and services.


• Coordinate photo and video shoots for restaurant, lounge, bakery, and hospitality operations.


• Work closely with graphics designers, photographers, and influencers for content development.


• Ensure brand consistency across all online platforms and campaigns.

Audience Engagement and Customer Service:

• Respond promptly to comments, messages, inquiries, and online reviews.


• Monitor customer feedback and escalate complaints where necessary.


• Build and maintain positive online relationships with customers and followers.


• Increase audience engagement and online community growth.

Marketing and Campaign Execution:

• Plan and execute online campaigns for events, promotions, and product launches.


• Collaborate with operations and marketing teams to support sales objectives.


• Track campaign performance and optimize strategies for better results.


• Coordinate influencer partnerships and digital collaborations.

Reporting and Analytics:

• Monitor and analyze social media performance metrics.


• Prepare periodic reports on engagement, reach, conversions, and campaign performance.


• Recommend improvements based on analytics and audience insights.

Qualifications and Requirements

Education and Certifications:

• Bachelor’s Degree or HND in Mass Communication, Marketing, Media, Public Relations, or related discipline.


• Certifications in Digital Marketing, Social Media Management, or Content Marketing will be an added advantage.

Experience:

• Minimum of 2–4 years’ experience in social media management or digital marketing.


• Must have relevant experience managing social media for hospitality, restaurant, lounge, resort, or entertainment brands.


• Proven experience in content creation, audience engagement, and campaign management.

Skills:

Creative and Technical Skills:

• Strong content creation, storytelling, and branding skills.


• Proficiency in Canva, CapCut, Adobe Creative Suite, or related content tools.


• Good photography and videography direction skills.

Communication and Marketing Skills:

• Excellent written and verbal communication skills.


• Strong understanding of social media algorithms and digital marketing trends.


• Ability to create engaging captions and promotional content.

Organizational and Analytical Skills:

• Strong planning, multitasking, and organizational abilities.


• Ability to interpret analytics and improve campaign performance.

Adaptability and Innovation:

• Creative mindset with strong attention to detail.


• Ability to work under pressure in a fast-paced environment.