Google Ads PPC Specialist (Remote Contractor) at UNOCASA Limited

Job Overview

Location
Lagos, Jigawa
Job Type
Full Time
Date Posted
3 days ago

Additional Details

Job ID
153497
Job Views
25

Job Description






Job Summary




  • We run Google Ads for home repair and handyman services in several US markets.

  • We need a PPC expert to manage and improve those ad accounts.

  • You'll work directly with our marketing lead, focused on paid search.

  • This is hands-on account work. The goal is simple: bring in good leads at a fair cost and keep the tracking clean.

  • You should be able to tell a real lead from a junk one.



What You'll Do




  • Manage Google Ads across multiple accounts.

  • Build and optimize campaigns to get the most leads at the lowest cost.

  • Manage ad spend against monthly budgets for each account.

  • Research keywords, review search terms, and keep negative keyword lists clean.

  • Create and test responsive search ads with a strong mix of headlines.

  • Keep campaign assets up to date: sitelinks, callouts, structured snippets, call assets, images and promotions.

  • Own conversion tracking. Make sure each account fires its own tags. Manage call tracking (CallRail).

  • Check GTM. Handle offline conversion uploads.

  • Confirm what is and isn't counting as a real conversion.

  • Set and check geo and ZIP targeting for each market, including areas to leave out.

  • Compare ad spend against closed jobs to judge lead quality.

  • Report results in plain language with clear next steps.



What You Need




  • Interested candidates should possess a Bachelor’s Degree

  • Hands-on experience running multiple Google Ads accounts for US home services lead generation.

  • Strong Google Ads skills.

  • Conversion tracking experience: GTM, call tracking (CallRail or similar), conversion actions, and offline uploads.

  • Comfort setting up local and geo targeting.

  • Self-managing.

  • Able to work on your own or within a small team.

  • Available to work US Pacific time office hours (9:00 AM – 5:00 PM PT), Monday through Friday.



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