• Application Deadline:
• Position: Business Development Manager - SouthWest



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Sales and Business Development 
  
  

Purpose of the Role

• The Business Development Manager (BDM) for Critical Care is responsible for driving the growth of the critical care product and service offerings within the healthcare industry.


• This role involves identifying new business opportunities, building relationships with healthcare professionals and organizations, and executing strategic initiatives to expand the business.


• The BDM will play a crucial role in understanding customer needs, offering tailored solutions, and contributing to the company’s overall business objectives in the critical care sector.

Key Responsibilities

Strategic Sales & Business Development:

• Develop and implement business development strategies to drive sales of premium critical care products and services (e.g., ICU equipment, ventilators, patient monitoring systems, etc.).


• Identify new business opportunities and untapped markets within the healthcare and critical care sectors.


• Build and maintain long-term relationships with key stakeholders, including hospitals, clinics, healthcare facilities, and medical professionals.


• Work closely with internal teams (marketing, product management, clinical support) to identify customer needs and align product offerings accordingly.

Market Research & Analysis:

• Conduct in-depth market research to understand industry trends, competitive landscape, and customer requirements.


• Analyze sales data, customer feedback, and competitive products to develop targeted sales strategies.


• Provide market intelligence to guide product development, customer engagement strategies, and pricing structures.

Product Knowledge & Consultative Sales:

• Maintain a thorough understanding of critical care products, including medical devices, diagnostic tools, and services.


• Provide consultative sales support by advising healthcare providers on the best products and solutions to meet their critical care needs.


• Offer product demonstrations, presentations, and educational support to clients, ensuring they fully understand the value of the products and services.

Client Relationship Management:

• Build and nurture strong relationships with key decision-makers, including hospital administrators, department heads, purchasing managers, and medical professionals.


• Regularly meet with clients to assess their needs, provide product updates, and ensure satisfaction.


• Handle customer inquiries, address concerns, and resolve issues to ensure long-term business relationships.

Sales Targets and Performance Management:

• Set and achieve aggressive sales targets for critical care products and services.


• Track and report on sales performance, ensuring targets are met or exceeded.


• Use CRM tools to manage customer interactions, track opportunities, and maintain accurate records of sales activities and progress.

Collaborating with Cross-Functional Teams:

• Work closely with product management, clinical support, and marketing teams to ensure that the company’s offerings align with market needs and are properly supported.


• Collaborate with the clinical team to ensure successful product implementation and proper training for end-users.


• Provide feedback on customer experiences and product effectiveness to influence product improvements.

Negotiation and Contract Management:

• Lead negotiations with hospitals and healthcare facilities, ensuring favorable terms and mutually beneficial agreements.


• Prepare, review, and finalize sales contracts in compliance with company policies and legal requirements.


• Handle pricing discussions and ensure competitive pricing while maintaining company profitability.

Event Planning and Networking:

• Build relationships with key industry/ opinion leaders and influencers, attend relevant healthcare forums, and stay engaged in industry discussions.


• Compliance and Regulatory Knowledge:


• Stay updated on industry regulations, standards, and guidelines relevant to critical care products and services.


• Ensure all sales activities comply with regulatory requirements, including medical device regulations, safety standards, and ethical practices.

Reporting and Forecasting:

• Provide regular updates to senior management regarding sales progress, market conditions, and competitive insights.


• Prepare sales forecasts and pipeline reports to align with company goals and assist in strategic planning.

Requirements

Key Competencies:

• Technical Knowledge: Solid understanding of critical care products, including medical equipment and devices used in intensive care units (ICUs), emergency departments, and other critical care settings.


• Sales Expertise: Proven track record in meeting and exceeding sales targets, with experience in B2B sales, contract negotiation, and consultative selling in healthcare.


• Communication Skills: Excellent verbal and written communication skills, with the ability to effectively present to and engage with healthcare professionals, executives, and other stakeholders.


• Relationship Building: Ability to establish and maintain strong, trusting relationships with healthcare professionals, hospital administrators, and decision-makers.


• Problem-Solving Skills: Ability to analyze customer needs and provide solutions that address both immediate and long-term requirements in the critical care environment.


• Project Management: Experience in managing multiple accounts and projects simultaneously, with attention to detail and deadlines.


• CRM Proficiency: Strong experience with CRM software (e.g., Salesforce, HubSpot) for managing leads, opportunities, and sales activities.

Personal Attributes:

• Self-Motivated: Highly driven with a passion for healthcare and improving patient care through technology and services.


• Adaptability: Ability to thrive in a dynamic and fast-changing environment, with a proactive approach to challenges and market shifts.


• Customer-Focused: Strong orientation toward customer satisfaction and relationship-building, focused on delivering high-quality solutions

Skills, ability & knowledge:

• Demo skills


• Closing Techniques


• Post-Sale Relationship Management


• Communication


• Time Management


• Objection Handling


• Strategic Prospecting Skills


• Market knowledge


• Communication and negotiation skills


• Ability to build rapport


• Time management and planning skills


• Client satisfaction ratings.


• Cost of client or opportunity conversion.