• Application Deadline:
• Position: Youtube Channel Growth & Campaign Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Marketing and Communication 
  
  

Job Summary

• We are seeking a results-driven YouTube Channel Growth & Campaign Manager to develop and execute strategies that increase channel visibility, subscriber growth, watch time, audience engagement, and revenue.


• The ideal candidate should have a proven track record of growing YouTube channels through data-driven decision-making, content optimization, and audience development.

Key Responsibilities

Channel Management & Subscriber Growth:

• Channel Growth: Manage all our Youtube channels and ensure aggressive channel growth


• Audience Maintenance: Manage and engage with existing communities to ensure high subscriber retention and brand loyalty.


• Organic Growth Strategy: Implement SEO best practices, including keyword-optimized titles, descriptions, and tags to increase discoverability.


• Content Scheduling: Maintain a consistent publishing rhythm across long-form content and YouTube Shorts.


• Community Engagement: Manage comments, polls, and community tab posts to foster two-way communication with the audience.

Campaign Execution & Optimization:

• Ad Management: Set up and manage all YouTube ad campaigns (Pre-roll, Discovery, Bumper ads) to meet specific reach and conversion targets.


• Performance Tracking: Monitor key metrics such as CTR (2.5%–8.0% benchmark) and Opening-hook effectiveness (targeting 55%+ retention at 30 seconds).


• Budget Efficiency: Optimize bidding strategies to ensure the most efficient Cost Per Click (CPC) and View-Through Rate (VTR).


• A/B Testing: Continuously test thumbnails, titles, and CTA variants to maximize click performance.

Requirements

• Platform Expertise: Mastery of YouTube Studio, YouTube Analytics, and Google Ads Manager.


• Growth Mindset: Proven track record of growing YouTube subscribers and increasing organic reach.


• Analytical Rigor: Ability to interpret complex data into actionable creative briefs (e.g., recognizing that a low CTR requires a thumbnail/title rework).


• Creative Intuition: A sharp eye for what makes a "punchy" thumbnail and a captivating opening hook.