Social Media & Content Associate at SureGifts

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
154344
Job Views
35

Job Description






The Role




  • You will be the creative engine behind SureGifts' day-to-day social presence. This is a dual role: part content creator, part visual designer. 

  • You'll plan, produce, and publish content across our social channels while also crafting the graphics, templates, and visual assets that keep our brand looking sharp and consistent across every touchpoint.

  • If you're the type who can write a punchy caption, design the accompanying graphic, and still find time to shoot a quick reel — this is your seat.



Key Responsibilities



Social Media Management and Content Creation:




  • Plan and manage a monthly social media content calendar across Instagram, X (Twitter), Facebook, LinkedIn, and TikTok/Reels

  • Create original, engaging content — copy, graphics, short-form video — tailored to each platform's format and audience

  • Develop and execute campaign content for product launches, seasonal moments, gifting occasions (Valentine's, Christmas, TGIF etc.), and brand activations

  • Grow our community through consistent posting, timely responses, and proactive engagement with followers and brand conversations

  • Monitor trends and adapt content quickly to tap into relevant cultural moments without losing brand voice

  • Design on-brand static and animated assets for social, email, in-app, and partner use — including banners, story templates, promotional cards, and brand toolkits

  • Maintain a library of reusable brand templates in Canva that internal teams and partners can use independently

  • Produce visual assets for campaigns end-to-end, from brief to delivery, with minimal revisions needed

  • Ensure all creative output adheres to SureGifts' brand guidelines — colour, typography, tone, and visual identity.



Video & Short-Form Content:  




  • Shoot and edit short-form video content for Reels, TikTok, and YouTube Shorts using CapCut or equivalent tools

  • Repurpose long-form content (webinars, events, testimonials) into snackable social clips

  • Develop video concepts that showcase product benefits, customer stories, and brand personality



Performance & Reporting:




  • Track and report on content performance metrics (reach, engagement rate, follower growth, click-through) monthly

  • Use insights to optimise content formats, posting cadence, and creative direction

  • Stay current on platform algorithm changes and best practices.



What Success looks like



In your first 90 days, you will have:




  • Taken full ownership of the SureGifts' content calendar with zero missed posts

  • Refreshed our social templates in Canva to reflect current brand guidelines

  • Produced at least two campaign content series from brief to execution

  • Built a performance dashboard that the Head of Marketing actually looks forward to seeing.



Must-Haves




  • 2–4 years of hands-on experience in social media content creation and/or graphic design

  • Strong Canva proficiency ; you can build a template from scratch and make it look like it came from a proper design team

  • Comfortable with short-form video; CapCut or similar, creating and editing Reels/TikTok content

  • A natural copywriter with a feel for brand voice — punchy, warm, and culturally aware

  • Understanding of social media analytics and what the numbers actually mean

  • Highly organised, able to manage a content calendar and hit deadlines consistently

  • Excellent eye for detail — typography, spacing, colour — it shows in your work.



Nice-to-Haves:




  • Experience with Adobe Photoshop, Illustrator, or Premiere Pro

  • Familiarity with AI creative tools (ChatGPT for copy, Midjourney for ideation)

  • Experience in fintech, e-commerce, FMCG, or consumer brands

  • Photography skills or basic on-camera presenting ability

  • Experience running paid social campaigns.



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