Job Description
The Role
- You will be the creative engine behind SureGifts' day-to-day social presence. This is a dual role: part content creator, part visual designer.
- You'll plan, produce, and publish content across our social channels while also crafting the graphics, templates, and visual assets that keep our brand looking sharp and consistent across every touchpoint.
- If you're the type who can write a punchy caption, design the accompanying graphic, and still find time to shoot a quick reel — this is your seat.
Key Responsibilities
Social Media Management and Content Creation:
- Plan and manage a monthly social media content calendar across Instagram, X (Twitter), Facebook, LinkedIn, and TikTok/Reels
- Create original, engaging content — copy, graphics, short-form video — tailored to each platform's format and audience
- Develop and execute campaign content for product launches, seasonal moments, gifting occasions (Valentine's, Christmas, TGIF etc.), and brand activations
- Grow our community through consistent posting, timely responses, and proactive engagement with followers and brand conversations
- Monitor trends and adapt content quickly to tap into relevant cultural moments without losing brand voice
- Design on-brand static and animated assets for social, email, in-app, and partner use — including banners, story templates, promotional cards, and brand toolkits
- Maintain a library of reusable brand templates in Canva that internal teams and partners can use independently
- Produce visual assets for campaigns end-to-end, from brief to delivery, with minimal revisions needed
- Ensure all creative output adheres to SureGifts' brand guidelines — colour, typography, tone, and visual identity.
Video & Short-Form Content:
- Shoot and edit short-form video content for Reels, TikTok, and YouTube Shorts using CapCut or equivalent tools
- Repurpose long-form content (webinars, events, testimonials) into snackable social clips
- Develop video concepts that showcase product benefits, customer stories, and brand personality
Performance & Reporting:
- Track and report on content performance metrics (reach, engagement rate, follower growth, click-through) monthly
- Use insights to optimise content formats, posting cadence, and creative direction
- Stay current on platform algorithm changes and best practices.
What Success looks like
In your first 90 days, you will have:
- Taken full ownership of the SureGifts' content calendar with zero missed posts
- Refreshed our social templates in Canva to reflect current brand guidelines
- Produced at least two campaign content series from brief to execution
- Built a performance dashboard that the Head of Marketing actually looks forward to seeing.
Must-Haves
- 2–4 years of hands-on experience in social media content creation and/or graphic design
- Strong Canva proficiency ; you can build a template from scratch and make it look like it came from a proper design team
- Comfortable with short-form video; CapCut or similar, creating and editing Reels/TikTok content
- A natural copywriter with a feel for brand voice — punchy, warm, and culturally aware
- Understanding of social media analytics and what the numbers actually mean
- Highly organised, able to manage a content calendar and hit deadlines consistently
- Excellent eye for detail — typography, spacing, colour — it shows in your work.
Nice-to-Haves:
- Experience with Adobe Photoshop, Illustrator, or Premiere Pro
- Familiarity with AI creative tools (ChatGPT for copy, Midjourney for ideation)
- Experience in fintech, e-commerce, FMCG, or consumer brands
- Photography skills or basic on-camera presenting ability
- Experience running paid social campaigns.