• Application Deadline: Mon, 20 Jul 2026 00:00:00 GMT
• Position: Marketing Executive (IT Sales)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Our client is a fast-growing ICT Consulting firm with a strategic focus in developing industry-specific solutions, business consulting, and systems integration, with offices in Lagos and Abuja, Nigeria. Due to expansion, they need a results-driven *Marketing Executive*.



The Digital Marketing Executive will be responsible for planning, executing, and optimizing digital marketing campaigns that directly impact revenue growth. This is a hands-on role for someone with strong technical marketing skills, proven experience in digital lead generation, and a track record of managing high-performing online campaigns.



Key Responsibilities:

Digital Marketing Strategy & Campaigns

• Develop and implement data-driven digital marketing strategies aligned with company growth goals.


• Manage paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads), ensuring strong ROI.


• Execute SEO/SEM strategies to increase organic visibility and lead acquisition.


• A/B test campaigns, creatives, and landing pages for continuous improvement.

Lead Generation & Funnel Optimization

• Design and run demand-generation campaigns targeting SMEs, mid-market, and enterprise clients.


• Build and optimize marketing funnels (awareness → consideration → conversion).


• Work with the Sales and Business Development teams to align MQLs with sales targets.

Content & Digital Engagement

• Create engaging content for blogs, social media, newsletters, and product campaigns.


• Oversee social media presence (LinkedIn, Twitter, Instagram, Facebook) with growth-focused strategies.


• Support design and execution of digital collateral (brochures, infographics, videos, product demos).

Analytics & Performance Reporting

• Track and report campaign KPIs: CTR, CPC, conversion rates, ROAS, CAC, and LTV.


• Use Google Analytics, HubSpot/Zoho CRM, and reporting dashboards to monitor and optimize performance.


• Provide weekly/monthly performance dashboards to management.

Events, Partnerships & Customer Marketing

• Plan and execute webinars, online and physical events, and virtual product demos.


• Collaborate with HR associations, business networks, and industry partners for brand visibility.


• Drive digital customer communication campaigns (product updates, retention campaigns, feedback surveys).

Key Requirements & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field.


• Experience working with CRM and marketing automation tools is an added advantage.


• 3–5 years of hands-on experience in digital marketing, preferably in B2B SaaS or Tech solutions.


• Proven track record of managing paid ad campaigns and SEO/SEM strategies that generated measurable leads/pipeline.


• Experience with marketing automation and CRM tools (HubSpot, Zoho, Mailchimp, or


• equivalent). Skills & Competencies *Strong digital marketing expertise (SEO, SEM,PPC, content, email, and social media).*


• Advanced use of tools: Google Ads, LinkedIn Ads, Meta Ads Manager, Google Analytics, SEO tools (SEMrush, Ahrefs, Moz).


• Strong copywriting and storytelling skills tailored to business audiences.


• Analytical mindset — able to extract insights from data and act quickly.


• Bonus: basic design/video editing skills (Canva, Adobe Suite).


• Strong interpersonal and cross-functional collaboration skills. KPIs / Success Metrics


• Grow qualified leads by X% per quarter.


• Achieve target ROAS on paid campaigns.


• Improve organic search visibility and website traffic by X% within 6 months.


• Maintain CAC within target benchmarks.


• Consistently deliver MQLs aligned with Sales conversion goals.