Job Description
Location: Abuja and Lagos (Possible expansion to Port-Harcourt and Kano)
Department: Marketing
Reports To: General Manager
About the Role:
We are seeking a results-oriented and strategic Marketing Manager to lead the planning and execution of marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. This role requires a strong understanding of both traditional and digital marketing strategies, leadership skills, and the ability to manage cross-functional projects from concept to execution.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Plan and manage marketing campaigns across multiple channels (digital, social media, print, email, events, etc.).
- Conduct market research to identify trends, competitor activities, and customer preferences.
- Oversee content creation, messaging, and branding to ensure consistency and impact.
- Manage and grow the company’s online presence through SEO, SEM, and social media marketing.
- Analyze campaign performance and marketing KPIs; prepare and present reports to senior leadership.
- Manage marketing budgets, vendors, and external agencies as needed.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2–3 years of experience in marketing, with at least 2 years in a managerial or leadership role.
- Proven track record of running successful marketing campaigns.
- Strong knowledge of marketing tools and platforms (e.g., Google Analytics, HubSpot,
- Meta Ads, Mailchimp, CRM systems).
- Excellent written and verbal communication skills.
- Strong project management, organizational, and analytical skills.
Preferred Skills:
- Experience with content marketing, email automation, and inbound marketing.
- Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).
- Ability to manage teams and mentor junior marketers.
- Understanding of performance marketing and lead generation tactics.