Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
10 days ago

Additional Details

Job ID
155392
Job Views
31

Job Description






Location: Abuja and Lagos (Possible expansion to Port-Harcourt and Kano)



Department: Marketing



Reports To: General Manager



About the Role:



We are seeking a results-oriented and strategic Marketing Manager to lead the planning and execution of marketing initiatives that drive brand awareness, customer acquisition, and revenue growth. This role requires a strong understanding of both traditional and digital marketing strategies, leadership skills, and the ability to manage cross-functional projects from concept to execution.



Key Responsibilities:




  • Develop and implement comprehensive marketing strategies aligned with business goals.

  • Plan and manage marketing campaigns across multiple channels (digital, social media, print, email, events, etc.).

  • Conduct market research to identify trends, competitor activities, and customer preferences.

  • Oversee content creation, messaging, and branding to ensure consistency and impact.

  • Manage and grow the company’s online presence through SEO, SEM, and social media marketing.

  • Analyze campaign performance and marketing KPIs; prepare and present reports to senior leadership.

  • Manage marketing budgets, vendors, and external agencies as needed.



Qualifications:




  • Bachelor’s degree in Marketing, Business, Communications, or a related field.

  • 2–3 years of experience in marketing, with at least 2 years in a managerial or leadership role.

  • Proven track record of running successful marketing campaigns.

  • Strong knowledge of marketing tools and platforms (e.g., Google Analytics, HubSpot,

  • Meta Ads, Mailchimp, CRM systems).

  • Excellent written and verbal communication skills.

  • Strong project management, organizational, and analytical skills.



Preferred Skills:




  • Experience with content marketing, email automation, and inbound marketing.

  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite).

  • Ability to manage teams and mentor junior marketers.

  • Understanding of performance marketing and lead generation tactics.



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