• Application Deadline:
• Position: B2B Marketing Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Key Responsibilities:

• Develop and execute comprehensive B2B marketing strategies that generate qualified business leads and drive revenue growth.


• Own and optimize the entire B2B marketing funnel—from awareness and lead generation to nurturing, conversion, and customer acquisition.


• Plan, launch, and manage integrated marketing campaigns across digital and offline channels.


• Design and execute Account-Based Marketing (ABM) initiatives targeting SMEs and enterprise customers.


• Collaborate closely with the Sales team to improve lead quality, conversion rates, and pipeline performance.


• Build strategic partnerships that increase product adoption and market reach.


• Manage LinkedIn marketing, email campaigns, webinars, events, and outbound marketing initiatives.


• Develop compelling marketing materials, including sales collateral, pitch decks, product brochures, case studies, and customer success stories.


• Conduct market research, competitor analysis, and customer insights to identify new growth opportunities.


• Monitor campaign performance using key marketing metrics and continuously optimize for better ROI.


• Work closely with Product, Design, Content, and Customer Success teams to align marketing initiatives with business objectives.


• Manage marketing budgets and ensure efficient allocation of resources.


• Build scalable lead generation processes, dashboards, and marketing performance reports.

Key Requirements:

• Bachelor's degree in Marketing, Business Administration, Mass Communication, Economics, Finance, Digital Marketing, Communications, or any other related field.


• 5+ years' B2B marketing experience.


• Fintech experience is mandatory.


• Proven experience marketing SaaS, fintech, payments, financial products or other technology solutions to businesses.


• Strong hands-on experience in B2B demand generation, ABM, CRM and marketing automation platforms, SEO, Google Analytics (GA4), Google Ads, LinkedIn Ads, email and performance marketing, CRO, A/B testing, campaign analytics, and content marketing. Knowledge of webinar/event marketing and SQL or other data analysis tools is an advantage.


• Strong understanding of B2B customer acquisition.


• Strong commercial acumen with excellent analytical, communication, project management, and stakeholder management skills.


• Self-motivated, proactive, and able to work independently in a remote environment.


• Creative problem solver with a strong bias for execution.


• Comfortable working with cross-functional teams.

What We're Looking For:

• Proven track record of developing and executing B2B marketing strategies that drive measurable revenue growth.


• Ability to demonstrate campaign success through metrics such as qualified leads, pipeline growth, and conversion rates.


• Experience collaborating with Sales and Product teams to drive customer acquisition.


• Experience marketing products to SMEs, startups, and enterprise clients.


• Commercially minded, proactive, and able to thrive in a fast-paced fintech environment.


• Self-starter who takes ownership of marketing initiatives and delivers results with minimal supervision