• Application Deadline:
• Position: Area Sales Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 4 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Job Summary

• The Area Sales Manager (ASM) is responsible for managing sales operations, expanding product penetration, and building strong customer relationships within the assigned area.


• This role supports the Territory Sales Manager in executing sales strategies, supervising sales representatives, and ensuring the company’s soap and household products are well represented in the market.


• The position requires someone with strong knowledge of the soap manufacturing or FMCG market, excellent leadership abilities, and a proven capacity to meet and exceed sales targets.

Key Responsibilities & Accountability

• Sales Execution: Drive sales within the assigned area to meet volume, revenue, and market share objectives.


• Team Management: Supervise, guide, and motivate Sales Representatives to achieve performance targets and KPIs.


• Customer Relationship Management: Maintain and strengthen relationships with key trade customers and retail partners.


• Market Monitoring: Track competitor activities and market trends to provide actionable insights.


• Promotional Activities: Ensure successful execution of trade promotions and marketing initiatives.


• Reporting: Maintain accurate sales records and submit timely performance reports.

Requirements & Qualifications

• Bachelor’s Degree in Business Administration, Marketing, or related fields


• Minimum of 4 years’ experience in sales, preferably in soap manufacturing or FMCG industries.


• Demonstrated ability to manage sales teams and achieve targets.


• Strong communication, interpersonal, and organizational skills.


• Proficiency in Microsoft Office Suite.


• Willingness to travel within the assigned area in Lagos.

Competencies:

• Team Leadership – Effectively manages and motivates field sales teams.


• Execution Excellence – Delivers results with speed and accuracy.


• Customer Focus – Builds strong relationships and delivers on customer needs.


• Market Awareness – Understands local market dynamics and consumer buying behaviour.


• Problem-Solving – Quickly addresses challenges and finds practical solutions.


• Analytical Thinking – Leverages market data to inform and optimize sales strategies

Skills:

• Area sales planning and execution.


• Retail and distributor relationship management.


• Negotiation and closing skills.


• Trade marketing execution and merchandising.


• Sales performance tracking and reporting.