• Application Deadline:
• Position: Digital Creative Strategist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Oyo




• City Ibadan




• Job Field Marketing and Communication 
  
  

Description

• Develop creative strategies that support customer acquisition, lead generation, and sales objectives.


• Build campaign creative briefs for designers, videographers, and CapCut Editors.


• Identify creative opportunities based on market trends, customer insights, and competitor activities.


• Work closely with Media Buyers to understand campaign objectives, target audiences, budgets, and performance metrics.


• Review campaign analytics to identify winning and underperforming creatives.


• Prepare detailed editing briefs for CapCut Editors.


• Review edited videos and provide constructive feedback to ensure alignment with campaign objectives and brand standards.


• Ensure videos are optimized for each advertising platform and audience.


• Coordinate revisions to improve creative quality and effectiveness.


• Ensure advertising creatives accurately represent the company's products and services.

Requirements

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications, Mass Communication, Digital Media, Business Administration, or a related field.


• 3–5 years of experience in creative strategy, performance marketing, digital advertising, or content marketing.


• Experience working with paid social campaigns for e-commerce brands is required.


• Experience in logistics, retail, marketplace, or technology businesses is an added advantage.

Required Skills and Competencies:

• Strong understanding of Meta Ads, TikTok Ads, Google Ads, and YouTube advertising.


• Knowledge of direct-response marketing principles.


• Ability to interpret advertising performance data and convert insights into creative direction.


• Excellent copywriting and storytelling skills.


• Familiarity with video editing workflows using CapCut and similar editing tools.


• Understanding of user-generated content (UGC), short-form video, and platform-specific creative best practices.


• Strong analytical and problem-solving skills.


• Excellent project management and organizational skills.


• Ability to manage multiple campaigns simultaneously.


• Effective communication, collaboration, and presentation skills.


• High attention to detail and commitment to continuous improvement.