• Application Deadline:
• Position: Group Marketing Lead



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Role Summary

You will lead marketing for three products in the New Label Group:

• The House Chronicles (THC) shows (and JSity launches when needed); so each episode/season drops like a real campaign that grows the audience.


• The House Studio (NLPS); so the studio stays visible, trusted, and consistently booked (bookings, memberships, Creator Clinic, events).


• New Label TV; so people sign up, keep watching, and the platform grows (launch, adoption, retention).


• Your job is to build a holistic competitive marketing system that turns our content and products into results: views, subscribers, bookings, sign-ups, retention, and revenue.

Roles / Responsibilities

Own strategy + positioning:

• Set clear positioning and messaging for THC, NLPS, and New Label TV


• Build quarterly marketing plans tied to targets (growth, bookings, sign-ups, retention)


• Create simple standards/playbooks for campaigns, packaging, and brand consistency2. Market THC shows (launch + distribution)


• Run marketing for show drops: teasers, trailers, key art, episode rollouts


• Build the release calendar and the clip/distribution plan


• Work with creative/production to package for discoverability (titles, thumbnails, descriptions)


• Drive community engagement around drops (prompts, lives, collaborations)

Market the studio (bookings + programs + events):

• Drive demand: inquiries → bookings → repeat customers


• Run campaigns for studio rooms/services, memberships, Creator Clinic, and studio events


• Build proof assets (studio walkthroughs, testimonials, case studies, “Made Here” stories)


• Activate partnerships that bring bookings (agencies, brands, creators)

Market New Label TV (launch + growth + retention):

• Lead go-to-market campaigns (pre-launch → launch → growth)


• Drive sign-ups and retention with content previews, exclusives, and partnerships


• Support lifecycle messaging (email/WhatsApp/notifications where applicable)


• Work with the platform lead on funnels, onboarding, and growth experiments

Track performance and improve monthly:

• Own simple dashboards and weekly reviews across the three lanes


• Use data to adjust campaigns, content packaging, and distribution


• Keep marketing operations tight: calendars, briefs, trackers, reporting rhythm

What Success Looks Like:

• THC show launches feel coordinated and grow steadily (views, retention, subscribers)


• The House Studio stays top-of-mind and bookings/utilization increase monthly


• Creator Clinic programs fill consistently and boost visibility/demand


• New Label TV hits adoption targets and improves retention after launch


• Clear reporting cadence and visible ROI from marketing activity

Qualifications / Competencies

• Minimum of a Bachelors Degree in Marketing or Business-related disciplines.


• 5+ years in marketing/growth/media marketing


• Strong digital distribution knowledge (IG/TikTok/YouTube/podcasts)


• Can run campaigns end-to-end (plan → execute → report)


• Commercial mindset (funnels, conversion, retention, partnerships)


• Very organized and comfortable working fast with multiple stakeholdersLeadership and management skills to effectively lead and motivate a diverse team.