• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• Job Field Marketing and Communication 
  
  

Job Summary

• We are seeking a creative and results-driven Brand Manager to support the development and execution of brand strategies that drive brand awareness, market share, and sales growth.


• The successful candidate will work closely with cross-functional teams to implement marketing initiatives, analyze market trends, and ensure consistent brand execution across all consumer touchpoints.

Key Responsibilities

• Support the planning and execution of brand and marketing campaigns.


• Monitor brand performance, market trends, and competitor activities.


• Assist in developing promotional activities, product launches, and consumer engagement initiatives.


• Work closely with  Sales, Trade Marketing, Digital Marketing, and Supply Chain teams to ensure effective campaign execution.


• Manage relationships with external agencies, vendors, and partners.


• Track marketing budgets and evaluate campaign performance and ROI.


• Prepare brand performance reports and provide recommendations for continuous improvement.


• Ensure brand guidelines are consistently applied across all marketing materials and activities.

Key Performance Indicators (KPIs)

• Brand Awareness


• Sales Growth


• Market Share


• Campaign Effectiveness


• Consumer Engagement


• Return on Marketing Investment (ROMI)

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.


• 2–3years of brand management or marketing experience, preferably within the FMCG industry (wines and spirits experience is an added advantage).


• Strong analytical, project management, and communication skills.


• Proficiency in Microsoft Office and marketing analytics tools.


• Ability to manage multiple projects and work effectively in a fast-paced environment.