Job Description
Job Summary
- The Digital Creator is responsible for producing high-quality, engaging digital content that tells our story, grows our audience, and strengthens community engagement across platforms. This role blends creative execution, AI-assisted content creation, UGC curation, and performance awareness to ensure our content is culturally relevant, platform-optimised, and impactful. You will work closely with the Digital Media Manager, Communications team, and a growing community of volunteer creators. Creative. Curious. Audience-first.
Job Details
Content Creation & Storytelling
- Create compelling digital content including short-form videos, AI-generated videos, graphics, photos, and written posts
- Translate brand stories, campaigns, and messages into engaging platform-ready content
- Maintain high creative and quality standards across all content outputs
AI, UGC & Creative Tools
- Use AI tools to support ideation, scripting, editing, visual creation, and optimisation
- Source, curate, edit, and repurpose user-generated content (UGC) from the community
- Collaborate with volunteer creators to expand content output while maintaining brand quality
Platform Optimisation & Distribution
- Optimise content formats, captions, and storytelling styles for different platforms and audiences
- Support content publishing schedules and campaign rollouts
- Stay up to date with platform trends, formats, and best practices
Community & Collaboration
- Work closely with a community of volunteer content contributors
- Support content capture at events, services, activations, and campaigns
- Collaborate with copywriters, designers, and digital media leads
Performance Awareness
- Monitor basic content performance metrics (reach, engagement, watch time)
- Use insights to improve future content quality and effectiveness
Requirements
Technical Skills & Knowledge (Required)
- Short-form video creation and editing
- AI tools for content and video generation
- Social media platforms (Instagram, TikTok, X, YouTube, LinkedIn)
- Basic analytics and performance interpretation
- Content creation tools (video, design, editing software)
- Experience working with UGC
Experience & Profile
- 3–5 years’ experience in digital content creation or social media roles
- Strong portfolio demonstrating video, visual, and written content
- Experience working with AI-assisted content tools
- Comfortable collaborating with teams and volunteer communities
- Creative, adaptable, and detail-oriented
- Strong understanding of digital culture and storytelling