Job Description
About the job
- We are looking for a content marketing manager who can turn attention into customers.
- We need someone who understands how to use content to move people from discovering Naxa to trusting our products, making a purchase, and returning.
You will be responsible for:
- Developing content strategies tied to customer acquisition and revenue
- Creating and coordinating content for Instagram, TikTok, LinkedIn, email and other relevant channels
- Turning customer questions, concerns and experiences into useful content
- Writing campaign copy, product content, landing-page copy and conversion-focused calls to action
- Developing content for paid advertising campaigns
- Planning content around product launches, offers and customer education
- Working with designers, video creators and the advertising team
- Reviewing performance data to understand which content generates enquiries, purchases and repeat customers
- Testing different messages, formats and offers to improve conversion
We’re looking for someone who:
- Has experience in content marketing, growth marketing or conversion-focused copywriting
- Can show content or campaigns that contributed to measurable business results
- Understands how customers move from awareness to purchase
- Can write clearly, naturally and persuasively
- Is comfortable working with performance data and customer insights
- Can market wellness products responsibly without making careless or unsupported health claims
- Takes ownership of outcomes, not just the content calendar