• Application Deadline:
• Position: Head of Marketing and Communication



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 years



• Location Lagos




• Job Field Marketing and Communication 
  
  

Job Summary

• The Head of Marketing and Communications will lead the College's brand, marketing, and communications strategy, with a strong emphasis on digital.


• The primary objective of the role is to grow admissions: increasing quality enquiries, applications, and enrolments, and strengthening the College's reputation among prospective families in Nigeria and the diaspora.


• This is a hands-on role. The successful candidate will both set the strategy and execute it, working closely with the principal, the admissions team, and academic staff.

Key Responsibilities

Strategy and Brand:

• Develop and own the annual marketing plan and budget, aligned to admissions targets


• Maintain a consistent brand identity and tone of voice across all channels and materials


• Track competitor positioning among Nigerian and international schools

Digital Marketing:

• Own the College website: content, SEO, user experience, and enquiry conversion


• Plan and run paid digital campaigns (Meta, Google) targeting prospective parents in Nigeria and the diaspora


• Manage the College's social media presence (Instagram, YouTube, X, Facebook), including a content calendar


• Build and manage email marketing to prospective and current parents


• Report monthly on performance using analytics (enquiries, cost per lead, conversion), and adjust spend accordingly

Admissions Marketing:

• Partner with the admissions team to nurture enquiries from first contact through to enrolment


• Plan and promote open days, entrance examinations, and recruitment events


• Produce admissions materials: prospectus, video tours, testimonials

Content and Communications:

• Produce or commission photography, video, and written content that showcases student life, academic results, and boarding


• Manage the school newsletter and parent-facing communications


• Support the Principal with internal and external communications, including sensitive or reputational matters

Safeguarding

• Ensure all content involving students complies with the College's Child Protection and Safeguarding Policy, including image consent


• Complete safeguarding training and uphold safer recruitment standards

Requirements

• 5+ years' marketing experience with at least 2 years in a digital-led role


• Demonstrable, hands-on experience running paid social and search campaigns with measurable results


• Strong content skills: writing, and directing photography and video


• Proficiency with analytics tools (e.g. Google Analytics, Meta Ads Manager) and CMS platforms


• Excellent written English and a sharp eye for brand consistency


• Willingness to spend regular time on campus in Abeokuta, including overnight stays where needed for events


• Experience marketing schools, education, or another premium consumer service


• Understanding of the Nigerian private education market and diaspora parent audience


• Experience managing agencies, freelancers, or a small team


• Basic design skills (e.g. Canva, Adobe suite).