• Application Deadline:
• Position: Media Sales Principal Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 8 - 10 years



• Location Lagos




• Job Field Marketing and Communication 
  
  

Purpose of the position

• Generate advertising revenue through the commercialisation of DStv Media's content platforms, products and partnership opportunities.


• Drive the commercial development and monetisation of specialist content solutions within their domain through expert market insight, advertiser engagement, and cross-functional collaboration.


• Design and monetise bespoke advertiser-funded productions, original content opportunities and strategic commercial partnerships.


• Contribute to the achievement of portfolio and channel revenue targets through the creation of innovative, specialist solutions for advertisers.


• Facilitate cross-functional collaboration with Client Sales, Digital Advertising and other internal stakeholders to maximise commercial opportunities, client value and revenue growth.

Key Performance Objectives

Achieve Budgets

• Achieve revenue budgets within the designated portfolio and area of responsibility.


• Deliver ATL and BTL channel and portfolio revenue targets.


• Maximise revenue opportunities through effective portfolio and pipeline management.


• Contribute to the overall commercial success of DStv Media Sales through consistent delivery against agreed targets.

Sales Generation

• Drive the sales of DStv Media platforms, products and commercial opportunities across media agencies, advertisers and independent clients.


• Manage a portfolio of high-value accounts requiring strategic engagement, innovative thinking and strong commercial influence.


• Use client insights and market intelligence to identify, evaluate and recommend innovative revenue-generating opportunities that support execution of the DMS sales strategy.


• Develop commercially viable content-led solutions aligned to advertiser objectives and business growth priorities.


• Identify emerging market opportunities, changing client needs and industry trends to inform revenue generation initiatives.


• Sell platform-agnostic advertising solutions across television, digital and integrated media offerings.


• Actively pursue new business opportunities while re-establishing lapsed client relationships within the designated portfolio.


• Build compelling commercial proposals that demonstrate value and support increased advertiser investment.

Client Relationship Management & Networking

• Develop and cultivate strategic advertiser partnerships that drive mutual commercial value and long-term revenue growth.


• Build, maintain and strengthen relationships with media agencies, advertisers and key industry stakeholders.


• Establish trusted advisor relationships with direct clients through consistent engagement and value-added business partnerships.


• Expand professional networks through participation in industry events, forums, conferences and relevant business engagements.


• Identify and leverage networking opportunities to generate leads and unlock new revenue opportunities.

Qualification

• Postgraduate degree in Business, Sales, Marketing, Commerce or a related field

Experience

• 8-10 years’ experience in a Media Sales environment, with accountability for revenue generation and account growth.


• A minimum of 3 years’ experience within the Television Advertising industry


• Demonstrated success in achieving and exceeding sales and revenue targets.


• Experience developing and commercializing integrated advertising, sponsorship and content partnership solutions.


• Experience managing strategic client and agency relationships within the media and advertising sector.


• Experience identifying, pursuing and converting new business opportunities.


• Experience developing advertiser-funded initiatives, bespoke commercial solutions and strategic partnerships.

Technical Competencies

• Strategic Media Sales Management


• Commercial Solution Development


• Revenue Growth & Portfolio Management


• Client & Agency Partnership Management


• Negotiation & Deal Structuring


• Market & Audience Analytics


• Integrated Media Solutions Expertise


• Data-Driven Sales Optimisation