Job Description
Job Summary
- We are looking for a creative, energetic, and results-driven Content Creator to develop engaging and high-quality content for the company’s digital platforms.
- The Content Creator will be responsible for creating videos, photos, graphics, captions, and other digital content that increases brand awareness, audience engagement, leads, and sales.
Key Responsibilities
- Develop creative and engaging content for social media platforms, websites, and other digital channels.
- Plan, shoot, edit, and publish short-form videos, reels, TikToks, and other visual content.
- Create content calendars and maintain a consistent publishing schedule.
- Write engaging captions, scripts, headlines, and social media copy.
- Create content that aligns with the company's brand identity, products, services, and marketing objectives.
- Research current social media trends, viral content formats, hashtags, and audience interests.
- Develop creative concepts for campaigns, product promotions, events, and brand awareness activities.
- Manage day-to-day content production for platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Collaborate with the marketing, sales, design, and management teams to develop content ideas.
- Attend company events, product launches, client activities, and field activities to capture relevant content.
- Monitor content performance and use analytics to improve future content.
- Engage with followers and respond appropriately to comments and messages when required.
- Maintain an organized library of photos, videos, graphics, and other digital assets.
- Stay updated on emerging content trends, social media algorithms, and content creation tools.
- Support paid advertising campaigns by producing high-converting creative content.
- Ensure all published content is accurate, professional, and consistent with company standards.
Key Performance Indicators (KPIs)
The Content Creator may be assessed based on:
- Number and consistency of content produced
- Content quality
- Social media reach and impressions
- Engagement rate
- Video views and watch time
- Follower growth
- Leads generated through content
- Conversion/sales contribution
- Campaign performance
- Timely delivery of assigned content.
Requirements
- Bachelor's Degree, HND, OND, or relevant qualification in Mass Communication, Marketing, Media, Communications, Public Relations, or a related field.
- 1–3 years of experience in content creation, social media, digital marketing, or a related role.
- Proven ability to create engaging video and visual content.
- A portfolio of previous content, social media pages, or relevant creative work is an advantage.
- Experience using social media platforms such as Instagram, TikTok, Facebook, YouTube, and LinkedIn.
- Basic knowledge of digital marketing and social media analytics.
- Ability to work both independently and as part of a creative team.
- Ability to meet deadlines and work on multiple content projects simultaneously.