• Application Deadline:
• Position: Offline Marketing Specialist



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 3 - 5 years



• Location Lagos




• City Victoria Island




• Job Field Sales and Business Development 
  
  

Job Summary:

• The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.

Key Responsibilities:

Offline Campaign Planning & Execution

• Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing.


• Coordinate the timely rollout of offline campaigns in line with overall marketing plans.

Vendor & Media Management

• Liaise with media houses, printers, and outdoor advertising vendors.


• Negotiate rates and placements to ensure cost-effective offline media spend.

Dealership Branding & Collateral

• Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines.


• Develop and manage the production of brochures, flyers, banners, and other promotional collateral.

Budget & Market Monitoring

• Manage the offline marketing budget and vendor payments.


• Monitor offline market trends and competitor offline marketing activity.

Requirements

Qualifications and Experience:

• Bachelor's degree in Marketing, Business Administration, or a related field.


• Minimum of 3-5 years' experience in offline/traditional marketing.


• Experience working with print and outdoor media vendors.Strong vendor negotiation skills.


• Sound project and budget management ability.


• High attention to detail on branding and collateral quality.


• Good understanding of the offline media landscape.


• Strong organizational and coordination skills.