Social Media Manager at Intelligent Innovations Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
15909
Job Views
108

Job Description



Responsibilities



  • Building a social media presence by maintaining a solid online presence.

  • Monitoring the company's brand on social media.

  • Building brand awareness by engaging relevant influencers.

  • Managing our online communities to ensure respectful and appropriate engagement.

  • Responding to comments on each of our accounts

  • Overseeing customer service provided via social media.

  • Analyzing data to determine whether social media campaigns have achieved their objectives.

  • Using social media marketing tools to create and maintain the company’s brand

  • Researching social media trends and informing management of changes that are relevant to the company’s marketing activities

  • Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs

  • Perform research on current benchmark trends and audience preferences

  • Design and implement social media strategy to align with business goals

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos, and news)

  • Monitor SEO and web traffic metrics

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Stay up-to-date with current technologies and trends in social media, design tools and applications


Requirements and Skills



  • B.Sc Degree in Marketing or any relevant field

  • Minimum of 2 years work experience as a Social Media Manager

  • Hands on experience in content management

  • Excellent copywriting skills

  • Ability to deliver creative content (text, image, and video)

  • Solid knowledge of SEO, keyword research, and Google Analytics

  • Knowledge of online marketing channels

  • Familiarity with web design

  • Excellent communication skills


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