Job Description
Responsibilities
- Execute brand planograms and floor plans across assigned retail locations to ensure strict consistency with corporate marketing directives.
- Design and set up eye-catching window displays, feature tables, and endcap promotions to introduce new product launches and seasonal collections.
- Maintain tester hygiene and presentation, replacing broken, expired, or heavily used makeup pallets, lipsticks, and brushes immediately.
- Optimize strategic lighting and mirror placement to create an inviting, interactive environment where customers feel encouraged to try products.
Inventory Control & Stock Coordination:
- Monitor product inventory on the retail floor, ensuring shelves are neatly faced, fully stocked, and organized by color shade or category.
- Audit stock levels against sales data to flag fast-moving items and ensure prominent placement for high-margin products.
- Coordinate with store managers and warehouse teams to receive and safely organize incoming cosmetic inventory and promotional signage.
Market Analysis & Training:
- Monitor competitor activity, tracking how rival beauty brands display products, manage pricing promotions, or style their counters.
- Educate Beauty Advisors (BAs) and retail sales assistants on visual standards, teaching them how to maintain display integrity throughout busy shopping shifts.
- Track visual performance by analyzing sales data before and after major display changes to measure the direct impact of your visual strategies.