Marketing Manager at Kaiglo Stores Limited

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
2 hours ago

Additional Details

Job ID
159212
Job Views
23

Job Description






Key Responsibilities




  • Develop and execute marketing strategies aligned with business and revenue targets.

  • Manage digital marketing activities including social media, content, SEO, email and online campaigns.

  • Create and coordinate campaigns that generate **leads, customer acquisition and sales**.

  • Develop engaging content and marketing materials that strengthen brand visibility and drive conversions.

  • Manage social media platforms and ensure consistent brand communication.

  • Monitor campaign performance, analyse marketing data and make data-driven improvements.

  • Conduct market and competitor research to identify new opportunities for growth.

  • Work closely with the sales team to ensure marketing activities support sales targets.

  • Identify and test new customer acquisition channels, partnerships and promotional opportunities.

  • Manage marketing calendars, campaigns and budgets effectively.

  • Track key marketing KPIs and provide regular performance reports to management.

  • Collaborate with internal teams, vendors, creatives and other external partners where necessary.

  • Stay updated on digital marketing trends, tools, platforms and emerging opportunities.

  • Support Kaiglo marketing activities when required.

  • Take ownership of marketing performance and recommend practical strategies for improving **brand awareness, leads, conversions and revenue.**



What We're Looking For




  • Bachelor’s degree in Marketing, Business Administration, Communications or a related field.

  • 3+ years of relevant marketing/digital marketing experience, preferably in e-commerce, retail, technology or consumer-facing businesses.

  • Demonstrable experience managing digital marketing campaigns and social media platforms.

  • Strong understanding of social media marketing, content marketing, SEO, paid advertising and customer acquisition.

  • Commercial mindset with a strong understanding of how marketing contributes to sales and revenue.

  • Ability to work independently, take initiative and manage multiple priorities.

  • Experience using marketing analytics and digital marketing tools is an advantage.



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