• Application Deadline:
• Position: Marketing Associate



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 6 - 8 years



• Location Lagos




• Job Field Marketing and Communication 
  
  

RESPONSIBILITES 

• Support in the execution of the annual marketing plan.


• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.


• Storytelling to capture the Alaro City opportunity as well as development progress.


• Provide analysis of existing PR environment and brand perception with target audiences, identify key risks to the brand from the PR and marketing perspective.


• Develop a social media plan each week and ensure at least 5 posts a week on each social media channel – 5 on Twitter, 5 on Facebook and 5 on Instagram.


• Measure the effectiveness of implemented advertising, marketing and communications strategies to improve customer awareness of the Nigerian projects.


• Update LinkedIn with news, events, and images.


• Update the YouTube account with project videos.


• Update website with news, events, and images and other relevant content.


• Design, build and maintain our social media presence.


• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).


• Plan, execute, and measure experiments and conversion tests.


• Identify digital trends and insights, and optimize spend and performance based on the insights.


• Contribute to the production and distribution of the monthly newsletters.


• Update database of marketing/stakeholder contacts on Mailchimp every month.


• Generate online marketing leads to support the overall marketing target.


• Devise strategies to drive online traffic to the company website.


• Utilize a range of techniques including paid search, SEO and PPC to support the marketing strategy.


• Improve the usability, design, content and conversion of the company website.


• Assist in the procurement of suppliers for marketing activities.


• Evaluate customer research, market conditions and competitor data.


• Review new technologies and keep the company at the forefront of developments in digital marketing.


• All other duties and responsibilities as assigned by the Marketing Manager.


• Work collaboratively with the sales team and use customer centric insight to influence the marketing strategy and encourage advantageous outcomes for Alaro City


• Provide marketing activity impact assessments that will feed into the weekly marketing reporting.


• Write articles, press releases, etc. for print and online media.

REQUIREMENTS

Hard skills and experience:

• Bachelor’s degree in marketing related discipline from a reputable university or tertiary institution;


• 6 - 8  years’ experience in digital marketing preferably in Real Estate;


• Very strong digital marketing, research and analytical skills;


•  Excellent written and oral communication skills;

Soft skills:

• Mature, pragmatic and flexible approach, strong commercial judgment.


• Team player but comfortable working autonomously.


• Exceptional written and verbal communication skills.


• Good negotiation skills.


• Good attention to detail.


• Rigorous and organised approach.


• Hands-on, ready to roll up the sleeves.

Personal characteristics:

• High energy.


• Result-oriented.


• Strong work ethic.


• Ability to work effectively under pressure.