Job Description
Key Responsibilities
Field Sales Strategy & Execution
- Develop and implement Rubi Pharma's field sales strategy in alignment with the Company's commercial objectives.
- Develop appropriate territory coverage and sales plans across different geographical locations in Nigeria.
- Identify priority markets, customer segments and geographical areas for field-sales expansion.
- Establish clear sales targets, activity expectations and performance standards for Field Sales Officers.
- Monitor field-sales performance against agreed revenue, volume, customer acquisition, activity and other relevant KPIs.
- Identify gaps in territory coverage and recommend appropriate deployment or redistribution of field personnel.
- Work closely with Management to develop strategies for increasing market penetration and customer acquisition.
Field Sales Force Recruitment & Workforce Planning
- Assess the Company's field-sales manpower requirements across different locations and territories.
- Develop and maintain a pipeline of suitable pharmaceutical field-sales candidates.
- Proactively source candidates through professional networks, industry contacts, referrals, recruitment platforms and other appropriate channels.
- Participate actively in the screening, interviewing and selection of Field Sales Officers.
- Evaluate candidates based not only on sales experience but also on territory knowledge, customer relationships, commercial drive, communication skills, resilience and suitability for field-based work.
- Build a reliable talent pipeline to support the Company's expansion into new locations.
- Provide Management with recommendations on recruitment requirements and candidate suitability.
- Maintain relationships with experienced pharmaceutical sales professionals who may be suitable for future opportunities.
Onboarding & Training
- Ensure new hires understand Rubi Pharma's products, value proposition, sales process, customer segments, systems, reporting requirements and performance expectations.
- Provide practical training on pharmaceutical field-sales techniques, territory management, customer engagement and sales conversion.
- Conduct or coordinate field accompaniment/shadowing for new officers during their initial period.
- Establish appropriate onboarding milestones and assess new officers against them.
- Identify capability gaps and organise targeted coaching and training interventions.
- Ensure every new Field Sales Officer is adequately prepared before being assigned independent territory responsibility.4. Team Leadership & Field Supervision
- Lead, supervise and support Field Sales Officers across assigned locations.
- Establish regular communication and reporting structures for the field team.
- Conduct periodic field visits and ride-alongs to observe sales activities and provide practical coaching.
- Review call plans, customer visits, territory coverage and sales activities.
- Coach team members on customer acquisition, relationship management, negotiation and closing techniques.
- Ensure Field Sales Officers maintain appropriate levels of customer engagement and territory coverage.
- Create a culture of accountability, professionalism, collaboration and continuous improvement.
- Serve as the primary escalation point for field-sales operational challenges.
Performance Management
- Establish clear KPIs and performance expectations for Field Sales Officers.
- Monitor individual and team performance through regular reviews and field reports.
- Identify underperformance early and implement appropriate coaching and performance improvement measures.
- Recognise and recommend high-performing employees for incentives, increased responsibility or career progression.
- Conduct regular performance reviews in collaboration with HR and Management.
- Make recommendations regarding confirmation, continued engagement, reassignment or replacement of field personnel based on performance and business requirements.
- Analyse attrition trends and identify factors contributing to employee turnover.
Key Experience:
- Minimum 7 years' relevant experience in pharmaceutical sales, with substantial experience in field sales leadership or supervision.
- Demonstrable experience managing or supervising Medical/Pharmaceutical Sales Representatives.
- Strong knowledge of pharmaceutical sales channels and customer networks.
- Experience recruiting, training and onboarding field-sales personnel.
- Experience managing geographically dispersed sales teams.
- A proven track record of achieving sales targets.