• Application Deadline:
• Position: Account Executive (Equipment Category)



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience



• Location Lagos




• Job Field Finance / Accounting / Audit 
  
  

About the Role

• We are seeking a highly motivated and results-oriented Account Executive (Equipment Category) responsible for driving sales of agricultural equipment and mechanization solutions across assigned territories and customer segments.


• The Account Executive will identify, engage, qualify, and convert farmers, agro-dealers, cooperatives, commercial farms, processors, and agribusinesses into paying customers while maintaining strong relationships that generate repeat purchases and referrals.


• The role requires a consultative sales approach, deep understanding of agricultural equipment solutions, strong prospecting capabilities, pipeline management discipline, and the ability to consistently achieve revenue and order targets.


• The ideal candidate combines commercial acumen with customer-centric selling and thrives in a performance-driven environment.

Key Responsibilities

Revenue Generation:

• Achieve monthly and quarterly revenue targets assigned by management.


• Drive sales of tractors, irrigation systems, power equipment, processing equipment, storage solutions, and other mechanization products.


• Build and manage a robust sales pipeline sufficient to achieve revenue goals.


• Execute strategic sales initiatives to maximize equipment sales performance.

Prospecting and Lead Generation:

• Generate a minimum of 150 qualified prospects monthly.


• Conduct outbound sales activities including calls, emails, WhatsApp engagement, referrals, and field visits.


• Make at least 400 prospecting calls monthly.


• Identify new customer segments and business opportunities.


• Develop relationships with cooperatives, farmer groups, commercial farms, NGOs, agribusinesses, and government-supported agricultural projects.

Customer Acquisition:

• Convert prospects into paying customers through effective needs assessment and solution selling.


• Achieve monthly equipment order targets.


• Maintain a minimum conversion rate of 40% across qualified opportunities.


• Convert marketing-generated leads into active customers.

Consultative Equipment Sales:

• Understand customer operational needs and recommend suitable equipment solutions.


• Conduct product demonstrations and presentations where necessary.


• Explain equipment specifications, benefits, financing options, warranties, and maintenance requirements.


• Collaborate with suppliers and technical teams to address customer concerns.

Customer Relationship Management:

• Maintain accurate customer records and sales activities in approved CRM systems.


• Follow up consistently on quotations, proposals, and pending opportunities.


• Manage customer expectations throughout the sales process.


• Build long-term relationships that encourage repeat purchases and referrals.

Financing and Partnership Sales:

• Promote equipment financing options where available.


• Collaborate with financing partners to support customer acquisition.


• Guide customers through financing application processes.


• Increase utilization of financing channels to improve equipment affordability and sales conversion.

Campaign Execution:

• Execute marketing campaigns targeted at equipment customers.


• Convert campaign-generated leads into paying customers.


• Participate in trade fairs, exhibitions, webinars, and industry events.


• Support promotional activities aimed at driving awareness and demand.

Reporting and Performance Tracking:

• Maintain accurate daily activity reports.


• Submit weekly pipeline and sales forecasts.


• Track conversion metrics and customer acquisition performance.


• Provide market intelligence, customer feedback, and competitor insights.