• Application Deadline:
• Position: Brand Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 5 - 7 years



• Location Lagos




• Job Field Marketing and Communication 
  
  

Job Summary

• The Brand Manager will be responsible for the strategic and commercial management of the Swarovski and Montblanc brands, covering brand strategy, merchandising, marketing, customer engagement and commercial performance.


• The ideal candidate will have experience managing premium consumer brands, preferably within leading FMCG, luxury, fashion, beauty or premium lifestyle organizations.

Key Responsibilities

• Develop and execute annual brand strategies.


• Drive brand awareness, customer engagement and commercial performance.


• Develop and implement brand marketing plans.


• Coordinate merchandising and product presentation.


• Monitor sales, profitability and brand performance.


• Analyze consumer behaviour and market trends.


• Develop promotional and activation plans.


• Coordinate campaigns with Marketing, Sales and Retail teams.


• Maintain brand standards and positioning.


• Manage relationships with brand principals and partners where applicable.


• Monitor competitor activity.


• Prepare brand performance reports and recommendations.

KPIs

• Brand revenue growth


• Gross margin/profitability


• Market and customer growth


• Campaign performance


• Inventory productivity


• Sell-through


• Brand visibility and engagement

Requirements

• Bachelor's degree in Marketing, Business, Communications or related field.


• 7–10 years' brand management experience.


• Experience managing premium/luxury consumer brands.


• FMCG experience from a leading organization is highly desirable.


• Strong commercial and analytical capability