Group Head of Marketing & Communications at Proten

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
13 days ago

Additional Details

Job ID
161613
Job Views
30

Job Description






Job Summary




  • We are seeking an experienced Group Head of Marketing & Communications to lead marketing strategy, brand development, digital marketing, and corporate communications while driving market visibility, customer acquisition, revenue growth, and corporate reputation.



Key Responsibilities




  • Develop and implement the group’s marketing and communications strategy, brand positioning, annual plans, budgets, and performance targets.

  • Establish consistent brand standards across corporate materials, digital platforms, campaigns, events, and customer communications.

  • Design and execute integrated marketing campaigns to increase brand awareness, generate qualified leads, and drive customer acquisition.

  • Collaborate with Commercial and Sales teams on account-based marketing, sales enablement, tender proposals, and strategic customer engagement.

  • Lead product and service launches, ensuring alignment with technical readiness, pricing approvals, and regulatory requirements.

  • Oversee digital marketing, website content, SEO, social media, email marketing, performance campaigns, and analytics.

  • Manage public relations, media engagement, executive communications, corporate announcements, thought leadership, and stakeholder relations.

  • Conduct market research, competitor analysis, customer insight studies, and brand tracking to guide strategic decisions.

  • Manage creative agencies, media partners, vendors, marketing budgets, and supplier contracts to ensure cost efficiency and quality delivery.

  • Establish marketing KPIs, monitor campaign performance and ROI, coordinate employer branding, and oversee crisis communications and regulatory compliance.



Requirements & Qualifications




  • A Degree in Marketing, Communications, Public Relations, Business, or a related discipline is preferred; relevant certifications or postgraduate qualifications are an advantage.

  • Minimum of 16 years of relevant experience in marketing, brand management, corporate communications, or integrated marketing, including senior leadership responsibility.

  • Proven track record in brand development, integrated campaigns, and delivering measurable commercial outcomes, including lead generation and customer acquisition.

  • Experience in telecommunications, broadband, ISP, ICT, technology, or other complex service sectors is strongly preferred.

  • Strong expertise in digital marketing, public relations, media management, content strategy, corporate communications, and brand positioning.

  • Demonstrated experience managing marketing budgets, agencies, vendors, campaign analytics, and executive-level stakeholders.

  • Excellent leadership, strategic thinking, writing, presentation, analytical, stakeholder-management, and crisis-communication skills.



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