• Application Deadline:
• Position: Social Media Manager



• Job Type Full Time



• Qualification BA/BSc/HND



• Experience 2 - 3 years



• Location Lagos




• Job Field Marketing and Communication 
  
  

Role Overview

• We are seeking a creative, strategic, and performance-driven Social Media Manager to strengthen our digital presence and support business growth through effective online engagement.


• The ideal candidate will be responsible for managing the company’s social media platforms, developing high-quality multimedia content, executing paid campaigns, and implementing digital strategies that drive brand awareness, and audience engagement


• This role requires a strong understanding of content marketing, digital advertising, analytics, and customer engagement across multiple digital channels.

Key Responsibilties

Social Media Management:

• Manage and oversee all company social media platforms including Instagram, Facebook, Instagram, LinkedIn, X (Twitter), and other relevant channels.


• Develop,maintain, and execute a structured content calendar aligned with businessobjectivesand marketing campaigns.


• Ensure consistent posting schedules to improve brand visibility, audience engagement, and community growth.


• Monitor social media interactions and respond to comments, direct messages, inquiries, and online reviews professionally and promptly.


• Stay updated on social media trends, platform updates, and emerging digital opportunities.

Content Strategy & Creation:

• Develop and execute engaging digital content strategies tailored to target audiences across various platforms.


• Create compelling multimedia content including graphics, short-form videos, captions, and promotional materials.


• Produce and edit high-quality video content for marketing campaigns, brand storytelling, and audience engagement.


• Collaborate with internal teams to ensure content aligns with brand identity, marketingobjectives, and campaign goals.


• Curate relevant industry-related content to maintain audience engagement and thought leadership positioning.

Digital Marketing&Campaign Management:

• Develop and execute digital marketing campaigns that support brand awareness, audience engagement, and online visibility.


• Manage andoptimizepaid advertising campaigns across Meta, Google, TikTok, and other digital platforms.


• Support the planning and execution of promotional campaigns, product/service awareness initiatives, and online activations.


• Monitor campaign performance metrics including reach, engagement, impressions, click-through rates, and audience growth.

Analytics & Performance Optimization:

• Track, analyze, and interpret social media and digital marketing performance data.


• Prepare periodic performance reports with insights, recommendations, and growth opportunities.


• Optimizecontent strategies, paid campaigns, and audience targeting using data-driven insights.


• Conductcompetitorsand market analysis to identify trends and opportunities for brand positioning.

Collaboration & Brand Growth:

• Work closely with the Graphics Designer, Brand and Community Manager, and other internal stakeholders to execute cohesive marketing initiatives.


• Contribute creative ideas that improve online visibility, customer engagement, and community growth.


• Identify innovative digital opportunities to expand audience reach and improve brand performance.


• Support the execution of promotional campaigns, launches, and brand activations where required.

Requirements & Qualifications

• Bachelor's Degree in any discipline.


• 2–3 years’ experience in Social Media Management, Digital Marketing, or Content Creation.


• Strong knowledge of social media management tools, Meta Ads, Google Ads, TikTok Ads, and analytics platforms.


• Proficiencyin Canva, CapCut, Adobe Creative Suite, or other content/video editing tools.


• Demonstrated experience building and managing lead generation campaigns and conversion funnels.


• Strong copywriting, storytelling, and communication skills.


• Data-driven mindset with the ability to interpret analytics and implement performance improvements.


• Ability to work independently, manage multiple projects, and meet deadlines in a fast-paced environment.


• Experience working with e-commerce or service-based brands is an added advantage.

Core Competencies:

• Social Media Management


• Digital Marketing & Paid Advertising


• Content Strategy & Scheduling


• Video Content Creation & Editing


• Community Management


• Campaign Analytics & Reporting


• Email & SMS Marketing


• Creativity & Brand Storytelling


• Time Management & Collaboration.