• Application Deadline:
• Position: Business Development Manager



• Job Type Full Time



• Qualification BA/BSc/HND , MBA/MSc/MA



• Experience 7 years



• Location Lagos




• Job Field Sales and Business Development 
  
  

Job Description:

• We are in need of a seasoned and well-experienced head of business development professionalcurrently working within a finance or commercial bank who will supervise the team, lead, and facilitate all marketing activities within the company.


• Trinity Financial Services Limited is a financial advisory and wealth management company, licensed and supervised by the Central Bank of Nigeria (CBN) to provide custom-made financial services to both corporate and individual customers.


• The business development manager will be responsible for leading and executing the company’s overall marketing strategy to drive brand awareness, customer acquisition, engagement, and revenue growth.


• This role involves overseeing a high-performing marketing team, managing the marketing budget, and ensuring alignment between marketing initiatives and business goals.

Responsibilities

• Evaluating the creditworthiness of potential customers.


• Creating credit scoring models for risk assessments.


• Approving and rejecting loans based on available data


• Calculating and setting loan interest rates


• Negotiating the terms of the loan with new clients


• Ensuring all loans and lending procedures comply with regulations


• Maintaining records of all company loans.


• Monitoring loan payments and bad debts.


• Reviewing and updating the company’s credit policy.


• Strategic Leadership


• Develop and implement comprehensive marketing strategies aligned with business objectives.


• Identify new market opportunities and lead market research initiatives.


• Define and track KPIs for marketing performance and ROI.


• Team Management


• Recruit, mentor, and manage junior teammates of marketing professionals.


• Promote a data-driven, collaborative, and innovative team culture.


• Provide regular performance feedback and professional development opportunities.


• Brand Management


• Oversee brand positioning, messaging, and visual identity.


• Ensure consistency of brand voice across all platforms and touchpoints.


• Manage public relations, partnerships, and sponsorships.


• Digital Marketing & Campaigns


• Lead all marketing efforts, including SEO, SEM, email marketing, social media, and content marketing.


• Plan and manage multi-channel marketing campaigns.


• Optimize the company website and digital presence for conversion and performance.


• Product & Customer Marketing


• Collaborate with product and sales teams to develop go-to-market strategies.


• Oversee customer segmentation, lifecycle marketing, and retention strategies.


• Gather customer insights to inform product development and messaging.


• Budgeting & Reporting


• Manage the marketing budget and allocate resources effectively.


• Analyze campaign performance and report results to senior leadership.


• Make data-informed recommendations for continuous improvement

Requirements & Qualifications

• Bachelor’s Degree in marketing, business, or a related field (master’s degree preferred).


• Must be working with a finance or commercial bank.


• 7+years of experience in marketing, with at least 5years in a senior leadership role.


• Proven experience leading successful marketing campaigns across multiple channels.


• strong marketing portfolio and customer base


• Strong knowledge of digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, etc.).


• Excellent communication, leadership, and organizational skills.


• Ability to work in a fast-paced, results-driven environment.


• Experience working in a financial or banking institution


• Familiarity with CRM and marketing automation platforms.


• Strong network within the job location and its environment


• A certification/license is preferred.