Content Creator and Copy Writer at Vestates Limited

Job Overview

Location
Lagos, FCT
Job Type
Full Time
Date Posted
9 days ago

Additional Details

Job ID
161890
Job Views
30

Job Description






Job Summary




  • The Content Creator & Copywriter is responsible for developing and creating engaging, brand-aligned content for the assigned subsidiaries. The role covers content ideation, copywriting, short-form video creation, visual storytelling, and content production.

  • The Content Creator is expected to understand the objectives of each assigned business and turn them into relevant, creative and commercially effective content.



Reporting & Accountabilities

The Content Creator reports directly to the Corporate Communications & Marketing Manager and is accountable for:




  • Monthly content calendars and content planning.

  • Content ideas, concepts, captions and copy.

  • Video scripts and short-form content.

  • Content production and timely delivery.

  • Campaign and event content.

  • Content quality and brand alignment.

  • Creative trends and content opportunities.

  • Providing relevant content updates and insights during weekly reviews and monthly reporting.



Key Responsibilities




  • Develop creative content ideas aligned with each subsidiary's marketing objectives.

  • Write captions, social media copy, hooks, scripts and calls-to-action.

  • Create Reels, short-form videos, photos and other social media content.

  • Plan and execute content shoots using available equipment.

  • Prepare and submit monthly content calendars by due dates.

  • Deliver a minimum of 12 planned content pieces per month for each assigned subsidiary.

  • Create content for campaigns, promotions, launches, events and other business activities.

  • Monitor relevant social media trends and recommend suitable content opportunities.

  • Work with the Social Media Manager, Graphic Designer and Photographer/Videographer to deliver approved content.

  • Review content performance with the Social Media Manager and use insights to improve future content.



Key Performance Indicators




  • Timely submission and execution of content calendars.

  • Quality and consistency of content produced.

  • Minimum monthly content requirements achieved.

  • Quality of copywriting and creative concepts.

  • Content engagement and performance.

  • Contribution to campaign objectives.

  • Consistency with brand guidelines and approved marketing direction.



Must Have




  • Proven experience as a Content Creator, Social Media Content Creator or similar role.

  • Strong copywriting and storytelling skills.

  • Ability to create engaging short-form video content/Reels.

  • Good understanding of social media platforms and trends.

  • Ability to write captions, scripts, and compelling hooks.

  • Basic video editing skills.

  • Strong communication and organizational skills.

  • Portfolio demonstrating previous content work.



Nice to Have:




  • Experience working across multiple brands.

  • Photography and more advanced video editing skills.

  • Experience with Canva, CapCut, Adobe or similar creative tools.

  • Experience creating content for real estate, hospitality, food, travel, retail or consumer brands.

  • Comfortable appearing on camera or directing on-camera talent.



Attributes We Are Looking For:




  • Creative: Constantly generates fresh ideas.

  • Proactive: Does not wait to be told what content to create.

  • Commercially minded: Understands that content should support business objectives.

  • Trend-aware: Knows what is relevant without blindly following trends.

  • Strong communicator: Can turn ideas into clear and compelling stories.

  • Detail-oriented: Cares about quality, accuracy and brand presentation.

  • Organized: Can manage multiple brands and deadlines.

  • Adaptable: Comfortable creating content across different industries.

  • Accountable: Takes ownership of content from idea to delivery.



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