Job Description
Role Purpose
- The B2B Sales Executive will be responsible for driving business-to-business sales and revenue growth for RLG Cosmetics by identifying, engaging, converting, and retaining wholesale clients, distributors, retailers, beauty businesses, salons, makeup artists, spas, and other corporate or bulk-buying customers.
- The role requires strong relationship management, prospecting, negotiation, follow-up, and sales conversion skills, with a strong focus on achieving monthly revenue and customer acquisition targets.
Key Responsibilities
B2B Business Development:
- Identify prospect potential B2B customers, distributors, retailers, salons, spas, beauty stores, makeup artists, and other relevant businesses.
- Build and maintain a healthy pipeline of qualified B2B prospects.
- Conduct outreach through calls, WhatsApp, email, social media, referrals, and physical visits where required.
- Develop strategies to convert prospects into recurring B2B customers.
- Research new markets and identify opportunities for expansion.
Sales & Revenue Generation:
- Achieve assigned monthly and quarterly B2B sales targets.
- Prepare quotations, product proposals, and commercial offers for prospective clients.
- Negotiate pricing, order quantities, payment terms, and other commercial conditions within approved company guidelines.
- Follow up consistently with prospects and existing clients to close sales.
- Identify opportunities for upselling and cross-selling across the RLG Cosmetics product range.
Client Relationship Management:
- Develop strong and professional relationships with B2B clients.
- Maintain regular communication with existing customers to encourage repeat purchases.
- Understand clients' business needs and recommend suitable RLG Cosmetics products.
- Resolve or escalate client complaints and concerns promptly.
- Maintain accurate records of client interactions, orders, payments, and follow-ups.
Distributor & Wholesale Management:
- Identify and onboard suitable distributors and wholesale partners.
- Support distributors with product information, pricing, ordering processes, and promotional materials.
- Monitor distributor performance and identify opportunities to increase order volumes.
- Ensure that distributor relationships remain commercially beneficial to RLG Cosmetics.
Sales Reporting & CRM Management:
- Maintain an up-to-date CRM/database of all B2B prospects and clients.
- Record all calls, meetings, follow-ups, quotations, orders, and sales activities.
- Submit daily and weekly sales reports as required.
- Provide Management with regular updates on sales pipeline, conversions, challenges, and market opportunities.
- Ensure no qualified prospect or pending sales opportunity is left without appropriate follow-up.
Market Intelligence:
- Monitor competitor pricing, products, promotions, and market activities.
- Gather feedback from B2B customers regarding product quality, pricing, packaging, and market demand.
- Identify emerging trends and opportunities within the beauty and cosmetics market.
- Share relevant market insights with the Sales and Management team.