Job Description
Department: Sales and Marketing
Reports to: Managing Director/Chief Executive Officer
Supervises: Area Sales Managers, Regional Sales Managers and Sales Representatives
Location: Nigeria, with regular nationwide travel
JOB PURPOSE
To lead the company's national pharmaceutical sales operations, achieve sales and collection targets, expand market coverage, and ensure effective management of the sales team, distributors and customer accounts.
KEY DUTIES AND RESPONSIBILITIES
Sales Planning and Performance
- Develop and implement national sales plans in line with the company's business objectives.
- Set monthly, quarterly and annual targets for territories, products and individual sales personnel.
- Monitor sales performance and take prompt action to address shortfalls.
- Prepare sales forecasts and coordinate with management, production and supply teams to support product availability.
Sales Team Leadership
- Direct, supervise and evaluate Area Sales Managers and Sales Representatives.
- Ensure every sales employee has clear targets, territory coverage plans and reporting responsibilities.
- Conduct regular field visits, performance reviews and coaching sessions.
- Identify training needs and support recruitment, on-boarding and development of sales personnel.
- Address under-performance promptly and recommend appropriate action to management.
Revenue Collection and Credit Control
- Take responsibility for achieving national payment collection targets alongside sales targets.
- Ensure compliance with approved payment terms, credit limits and customer account procedures.
- Review outstanding balances regularly and coordinate recovery of overdue debts.
- Prevent authorized credit sales, discounts and extensions of payment terms.
- Work with the Accounts Department to reconcile customer balances and resolve discrepancies.
Market Development and Customer Management
- Expand the company's presence among pharmaceutical distributors, wholesalers, pharmacies, hospitals and other approved customers.
- Identify new markets, appoint suitable customers for management approval and strengthenexisting business relationships.
- Monitor competitor activities, pricing, customer feedback and market opportunities.
- Resolve customer complaints promptly in coordination with relevant departments.
Product and Stock Management
- Drive sales across the approved product portfolio.
- Monitor stock levels, product movement and expiry dates within the sales network.
- Develop approved plans to improve sales of slow-moving and short-dated products.
- Coordinate product launches, promotional activities and distribution plans.
- Ensure returns, damaged goods and expired products are handled according to company procedures.
Ethical Promotion and Product Safety
- Ensure the sales team uses approved promotional materials and communicates accurate product information.
- Ensure sales activities follow company policies and applicable pharmaceutical promotion requirements.
- Ensure product quality complaints and suspected adverse reactions are promptly forwarded to the designated Quality Assurance or Pharmacovigilance personnel.
- Support product recalls and stock traceability when required.
Reporting and Accountability
- Submit accurate weekly and monthly reports covering sales, collections, outstanding debts, stock movement and market activities.
- Maintain reliable sales forecasts and customer records.
- Present performance results, challenges and corrective action plans to management.
- Ensure proper use and accountability for company vehicles, promotional materials, expenses and other assigned assets.
KEY PERFORMANCE INDICATORS
- Achievement of national sales and collection targets.
- Reduction in overdue customer balances.
- Growth in active customers and geographical coverage.
- Sales team productivity and target achievement.
- Accuracy of sales forecasts and timely submission of reports.
- Reduction in avoidable expiries, returns and stock losses.
- Compliance with approved pricing, credit and promotional policies.
- Effective control of sales expenses within the approved budget.
QUALIFICATIONS AND EXPERIENCE
- Bachelor's degree in Pharmacy, Life Sciences, Marketing, Business Administration or arelated field.
- At least seven years of relevant pharmaceutical sales experience, including three years in a sales management position.
- Demonstrated success in managing sales teams, distributors, revenue growth and debt recovery.
- Good knowledge of Nigeria's pharmaceutical market and distribution channels.
REQUIRED SKILLS
- Leadership, coaching and performance management.
- Sales planning, negotiation and relationship management.
- Credit control and commercial judgement.
- Data analysis, forecasting and report writing.
- Strong communication, integrity and accountability.
- Willingness to travel extensively across Nigeria.
AUTHORITY
The National Sales Manager shall operate within management-approved budgets, pricing, credit limits and company policies. Any exception involving discounts, credit terms, expenditure or customer arrangements must receive the required approval.riumph and Company Nigeria Limited