Job Description
Job Description
- Deliberate planning, strategy and goal setting
- Development of brand identity, awareness and online reputation
- Content management (including website)
- SEO (search engine optimization) and generation of inbound traffic
- Cultivation of leads and sales
- Reputation management
- Highly motivated and creative with a passion for connecting with current and future customers
- Turning fans into customers
- Turning customers into advocates.
Duties and Responsibilities
- Administrate the creation and publishing of relevant, original, high-quality content (for all channels and ads)
- Identify and improve organizational development aspects that would improve content (i.e.: employee training, recognition and rewards for participation in the company’s marketing and online review building).
- Create a regular publishing schedule and promote content through social advertising.
- Leverage the right tools to manage your content.
- Implement a content editorial calendar to manage content and plan specific, timely marketing campaigns.
- Integrate all channels of marketing (social media, SEO, content marketing, email, print and digital marketing)
- Manage or oversee all social advertising campaigns.
Requirements and Skills
- Must be computer literate in Excel and word
- Skills and experience required
- Excellent Social Media exposure experience compulsory
- Proficient in content marketing theory and application.
- Experience sourcing and managing content development and publishing.
- Exhibits the ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
- Displays in-depth knowledge and understanding of social media platforms, their respective participants (Facebook, Twitter, Instagram, YouTube, Pinterest etc.) and how each platform can be deployed in different scenarios.
- Maintain excellent writing and communication skills including audio and video format
- Enjoys a working knowledge of the blogging ecosystem relevant to the company’s field.
- Excellent capability to build and maintain sales relationships, online and off.
- Practices superior time management.
- Be a team player with the confidence to take the lead and guide other employees when necessary. (i.e.: content development, creation and editing of content, and online reputation management).
- Demonstrates winning Social Customer Service techniques such as empathy, patience, advocacy and conflict resolution.
- Possesses great ability to identify potential negative or crisis and apply conflict resolution principles to mitigate issues.
- Must have a strong research background.
- Must have a bachelor’s degree in any field.
- Must pass background check which includes providing 3Guarantors and 3Referees