• Application Deadline: Thu, 6 Oct 2022 00:00:00 GMT
• Position: Social Media Analyst


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 2 - 5 years


• Location Lagos


• Job Field Media / Advertising / Branding 
  


• Salary Range ₦150,000 - ₦200,000/month
  

Responsibilities

• Analyze user engagement (e.g. click-through and bounce rates)


• Report on web traffic from all social media


• Build and support SEO strategies, including optimizing keywords in content marketing projects


• Identify habits of our online customers and suggest ways to reach a broader audience


• Maintain a cohesive strategy across all platforms to increase our brand awareness


• Coordinate with the Social Media Manager and the Marketing department to design advertising campaigns


• Ensure timely responses to customers and followers’ queries and comments


• Advise other employees on their social media activity (e.g. how to respond to comments and questions by customers and what to share on personal or company accounts)


• Research how emerging social networks and features can benefit our company


• Update our social media company policy, when necessary

Requirements and skills

• Previous work experience as a Social Media Analyst, Social Media Coordinator or similar role


• Hands-on experience with social media platforms and digital marketing campaigns


• In-depth understanding of SEO, keyword research and Google Analytics


• Experience with social media management tools, like Buffer and Hootsuite


• Familiarity with online content (experience with WordPress and content management systems is preferred)


• Ability to identify target audience preferences and trends


• Excellent communication skills


• Time management and multitasking skills


• BSc HND in Marketing, Communications or related fields


• Additional qualifications in digital technologies or social media management is a plus