• Application Deadline:
• Position: Social Media and Web Development Manager


• Job Type Full Time


• Qualification BA/BSc/HND


• Experience 3 years


• Location Abuja


• Job Field Media / Advertising / Branding 
  

Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns


• Run Successful Google Ads Campaigns


• Track, report, and analyze website analytics and PPC initiatives and campaigns


• Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.


• Optimize copy and landing pages for search engine marketing


• Perform ongoing keyword discovery, expansion and optimization


• Research and implement search engine optimization recommendations


• Research and analyze competitor advertising links


• Develop and implement link building strategy


• Work with the management/development team to ensure SEO best practices are properly implemented on newly developed code


• Work with editorial and marketing teams to drive SEO in content creation and content programming


• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.


• Increase the number of likes and followers on social media platforms.


• Increase followers on YouTube


• Handle live streaming for TV programs and our events - conferences & exhibitions


• In charge of virtual (zoom) meetings set up and management


• Promotion of Ads on all social media platforms


• Interacting with customers and other stakeholders via the company’s social media accounts


• Analyzing the company’s digital marketing plan and social media strategy and identifying strategic weaknesses and making recommendations for improvements


• Researching social media trends and informing management of changes that are relevant to the company’s marketing activities


• Setting key performance indicators (KPIs) for social media campaigns, such as targets for a certain number of shares or likes, and measuring a campaign’s performance against the KPIs


• Planning and developing social media campaigns.


• Crafting compelling content or getting it developed.


• Posting content across social media accounts.


• Engaging with customers on different channels.


• Analyzing running campaigns.


• Being on top of the latest social media trends.


• Brand development


• End of the month email messages and marketing


• Digital marketing of all events and TV programs


• In charge of our 4 websites


• In charge of our online newspaper with the mandate of increasing the ranking, traffic, and SEO within the first one month


• Guiding those using our social media platforms and website in the office on how to post.

Qualifications

• Bachelor's Degree in Information Technology or related field


• 3+ years' of technical experience in Web Development and Social Media


• Strong analytical skills


• Understanding of all search engines and functions as well as digital marketing.