Job Description
Location: Abule Egba, Lagos
Job Description
- The Digital Marketer will plan digital marketing campaigns, including web, SEO/SEM, email, social media and display adverts
- Maintain our social media presence across all digital channels, measure and report on the performance of all digital marketing campaigns.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Manage Company Social Media Handles.
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Stay up to date on latest breakthroughs in social media and application.
Requirements and Skills
- B.Sc Degree / Certification in Social Media, Marketing or a related field
- 2 - 3 years of experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Up-to-date with the latest trends and best practices in online marketing and measurement.
Salary
N50,000 - N70,000 Monthly.