Social Media Manager at Artee Group

Job Overview

Location
Lagos, Lagos
Job Type
Full Time
Date Posted
3 years ago

Additional Details

Job ID
21485
Job Views
112

Job Description



Social Media Managers can work for digital marketing agencies or as part of an in-house marketing team to cultivate a social media following and promote the company’s brand. They use posts, comments and replies to engage with their audience and develop a relatable company voice. Social Media Managers can delegate content creation tasks to other employees and study which aspects of their campaigns result in the highest engagement and conversions. They also monitor online posts that mention the company so they can mediate the impact of negative reviews and share positive testimonials with their current following to strengthen customer relationships.


Responsibilities



  • Uploading posts with appropriate captions

  • Researching hashtags that are appropriate

  • Trends related to the niche of your brand/organization

  • Developing content / framework of posts to be uploaded for the foreseeable future.

  • Replying to comments or providing the correct outlet for customers or your in-house team to respond for any customer grievances/reports

  • Perform research on current benchmark trends and audience preferences

  • Design and implement social media strategy to align with business goals

  • Set specific objectives and report on ROI

  • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)

  • Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency

  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews

  • Oversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)

  • Suggest and implement new features to develop brand awareness, like promotions and competitions

  • Stay up-to-date with current technologies and trends in social media, design tools and applications


Requirements and skills 



  • Proven work experience as a Social media manager

  • Hands on experience in content management

  • Excellent copywriting skills

  • Ability to deliver creative content (text, image and video)

  • Knowledge of online marketing channels

  • Familiarity with web design

  • Excellent communication skills

  • Analytical and multitasking skills


Location: Town Planning, Ilupeju, Lagos.


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