Job Description
Job Summary: The candidate will be responsibilities revolve around organizing and running marketing campaigns over social media platforms
Responsibilities and Duties
- Creating content, including captions, video and images for use on social media
- Promoting products, services and content over social media, in a way that is consistent with an organisation’s brand and social media strategy
- Scheduling social media posts using applications such as Hootsuite and Tweet Deck
- Interacting with customers and dealing with customers’ enquiries
- Developing new social media strategies and campaigns
- Managing a budget to be spent on promoting social media posts
- Keeping track of data and analysing the performance of social media campaigns
- Collaborating with colleagues to ensure branding is consistent
- Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.
Requirements and Competency
- 1-3 years’ work experience as a social media marketer
- A knowledge of and an interest in the methods organisations use to promote themselves through social media is a necessity
- Strong communication and presentation skills
- Photo and video-editing experience
- Organisational skills
- Analytical ability
- An ability to multitask, to work on a number of projects at once
- Problem solving skills