Job Description
Responsibilities
As a social media / Content creator, you'll need to:
- Develop creative and engaging social media strategies
- Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
- oversee, plan and deliver content across different platforms using the necessary tools.
- Strategize and create an engaging multimedia content for the Company.
- Write creative and unique content as well as come up with innovative ideas.
- Work in collaboration with the necessary departments and also collaborate with sales and marketing teams to develop social media campaigns
- Rewrite old content from the website to give it a fresh touch.
- Develop, launch and manage new competitions and campaigns that promote the Company and brand
- Form key relationships with influencers across the social media platforms undertake audience research
- Manage and facilitate social media communities by responding to social media posts and developing discussions
- Monitor, track, analyze and report on performance on social media platforms using tools such as Google Analytics and Facebook insights
- Research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity
- Analyze competitor activity, recommend improvements to increase performance
- Set targets to increase brand awareness and increase customer engagement
- Educate other staff on the use of social media and promote its use within your company (in-house roles)
Requirements
- B.Sc Degree in Marketing or relevant field with at least 2 years work experience.
- Proven work experience as a Social media manager
- Hands on experience in content management
- Excellent copywriting skills
- Ability to deliver creative content (text, image and video)
- Solid knowledge of SEO, keyword research and Google Analytics
- Knowledge of online marketing channels
- Familiarity with web design
- Excellent communication skills
- Analytical and multitasking skills.